Tono de Marca

Empathetic & Relatable, Encouraging & Aspirational, Supportive & Accessible, Clear & Direct, Friendly & Passionate

Valores de Marca

• •Affordability
• •Accessibility
• •Opportunity & Empowerment
• •Quality & Effectiveness
• •Personal Connection & Empathy

Mejores Prácticas

• •Use 'we understand' or similar phrases that reflect the founders' journey.
• •Frame language learning as a key to unlocking potential.
• •Use strong verbs and clear calls to action.
• •Emphasize affordability and flexibility.
• •Showcasing real people who have benefited from Plan Beta will reinforce trust and relatability.

Percepción Social

Helpful & Trustworthy, Practical & Goal-Oriented

Ejemplos de Copy

• •Start your journey today!
• •Join thousands who are now chasing their dreams!
• •Master German with our expert-led courses and open doors to incredible career and educational opportunities (where education is free!).
• •Plus, for a limited time, get a massive discount on our A1 course!
• •Enrol now and let's plan your beta version of a new life!