Tono de Marca

Mysterious & Enchanting, Whimsical & Darkly Humorous, Artistic & Passionate, Niche & Exclusive, Slightly Edgy & Unconventional

Valores de Marca

• •Individuality & Self-Expression
• •Artistry & Craftsmanship
• •Curiosity & Discovery
• •Quality
• •Community & Belonging
• •Authenticity

Mejores Prácticas

• •Develop a Brand Voice Guide: Create a document outlining the key characteristics of your brand's voice (e.g., adjectives like "mysterious," "witty," "evocative"), preferred vocabulary (and words to avoid), and a general dos and don'ts list.
• •Immerse in the Aesthetic: Before writing, revisit the brand's visual elements – the website, product photography, and social media feed. This helps to get into the right mindset and channel the brand's unique atmosphere.
• •Use Evocative and Sensory Language: Appeal to the imagination by using descriptive words that evoke mystery, enchantment, and the tactile nature of the "oddities." Think about sight, sound (implied), and touch.
• •Embrace Storytelling: Even in short copy, hint at a larger narrative or the unique story behind a product. This adds depth and aligns with the "curiosity" value. For example, instead of "Black candle holder," try "A holder for midnight tapers that have heard untold stories."
• •Review and Refine Consistently: Regularly audit website copy, social media posts, and email communications to ensure they align with the established tone. Read copy aloud to catch awkward phrasing or tones that feel "off-brand." Ensure new team members who write copy are thoroughly briefed on the brand voice.

Percepción Social

Unique & Niche, Aesthetic & Visually Appealing, High Quality & Handcrafted, Intriguing & Creative, Trusted (for its niche), Personal & Passion-Driven

Ejemplos de Copy

• •Unearth the secrets of the night with our 'Nocturne' amulet. Forged in shadows and whispered desires, this piece isn't merely worn; it's an incantation against the mundane. Dare to adorn yourself with the delightfully peculiar.
• •Psst... something wonderfully weird has materialized in the shop. Our new 'Whispering Willow' trinket box is perfect for safeguarding your most curious treasures and unspoken wishes. What will you hide inside?
• •Your Dose of Delightful Darkness Has Arrived...
• •Pixley's Oddities: Where the beautifully bizarre finds a home. Explore our curated collection of curiosities.
• •Tired of the ordinary? So are we. Discover enchanting oddities that speak to your singular soul. Limited pieces, eternal allure. Shop Pixley's Oddities.