Tono de Marca

sentimental, warm, and celebratory

Valores de Marca

• •Celebration of Life
• •Personalization and Uniqueness
• •Quality and Aesthetics
• •Emotional Connection
• •Customer-Centricity

Mejores Prácticas

• •Always Use Sentimental Language: Employ words like "cherish," "memory," "celebrate," "keepsake," "special," and "timeless" to reinforce the emotional value of the products.
• •Focus on the "Why," Not Just the "What": Instead of just listing product features, explain the benefit and feeling behind it.
• •Maintain a Gentle and Personal Voice: Address the audience directly using "you" and "your baby." Keep the tone soft and reassuring, like a friend offering a heartfelt congratulations.
• •Incorporate Storytelling: Share the stories behind the designs or feature customer stories (with permission). Frame the product as a part of a larger family narrative.
• •Let Visuals and Copy Work Together: Ensure the copy complements the clean, gentle aesthetic of the product photos. The text should enhance the visual, not distract from it.

Percepción Social

Pitzkulim is perceived as a high-quality, trustworthy, and premium brand for personalized baby gifts. Customers view the products as a special and memorable "forever gift," recognizing the excellent craftsmanship and thoughtful design. The brand's image is reinforced by social sharing from happy customers, positioning it as a desirable and cherished brand for celebrating new life.

Ejemplos de Copy

• •Welcome to the world, little one. Announce their arrival with a design as unique as they are. Our newest woodland collection is here to help you capture the magic of the moment, forever. ✨ #Pitzkulim #BirthAnnouncement #NurseryDecor #CreatingMemories
• •Struggling to find a baby shower gift that truly feels special? Give a keepsake that will be cherished for years to come. Our personalized birth certificates are more than a gift; they're a memory framed forever. Design yours today.
• •Every Detail Tells a Story. Your new chapter deserves to be celebrated. Create a timeless tribute to your little one's beginning with a personalized birth certificate from Pitzkulim.
• •Hi [Customer Name], we were so honored to help you celebrate [Baby's Name]'s arrival with a personalized birth certificate. As your little one grows, so do the memories! Explore our new collection of personalized birthday t-shirts and keep the celebration going. Thank you for letting us be a part of your story.
• •The finishing touch for every dream nursery. A Pitzkulim personalized birth certificate turns a special memory into a beautiful piece of art. The perfect centerpiece for your gallery wall to celebrate your little one. #NurseryInspo #BabyRoom #WallArt #Pitzkulim