Tono de Marca

Enthusiastic, Passionate, Friendly, Approachable, Authentic, Genuine, Playful, Fun, and Community-focused

Valores de Marca

• •Authenticity: Providing genuine pistachio flavor without artificial additives.
• •Quality: Using high-quality, real ingredients.
• •Reimagining Tradition: Taking a beloved ingredient and presenting it in new, versatile ways.
• •Accessibility/Approachability: Making a perceived luxury item a staple for everyone.
• •Community and Connection: Building a brand around shared love for food and involving customers in their story.
• •Passion: Driven by a genuine love for pistachios.
• •Simplicity: Focusing on pure nutty goodness and sometimes minimal ingredients.
• •Joy and Indulgence: Offering a product that brings delight and elevates everyday moments.

Mejores Prácticas

• •Embrace the Founders' Story: Continuously weave Nico and Fran's passion, Italian inspiration, and journey into your messaging. This adds authenticity and a personal touch that resonates with customers.
• •Keep it Enthusiastic and Upbeat: Use vibrant language that conveys genuine excitement about pistachios and the products. Words like "love," "joy," "delicious," "reimagine," and "fanatics" can reinforce this.
• •Stay Approachable and Inclusive: While pistachios can be seen as a premium ingredient, emphasize that Pistakio is for everyone and every occasion. Avoid overly technical or exclusive jargon.
• •Foster Community Interaction: Actively engage with your audience on social media. Ask questions, feature user-generated content, and respond to comments in a friendly, personal manner. Make them feel part of the "Pistakio family."
• •Highlight Authenticity and Quality Consistently: Always bring the focus back to the real pistachio flavor, the quality of ingredients, and the absence of artificial additives. This builds trust and reinforces your core differentiator.

Percepción Social

Highly Positive, Innovative and Unique, Founder-driven and Relatable, Growing and Exciting, Associated with Quality and Real Flavor

Ejemplos de Copy

• •Headline: Stop Dreaming About Italy. Taste It. Body: Remember that perfect pistachio gelato on a sunny Italian afternoon? We bottled it. (Okay, almost!) Pistakio’s creamy spread is made with real pistachios, for an authentic nutty flavor that’ll transport you. Spread it, swirl it, or just spoon it. Your pantry’s new best friend is here. #PistakioLove #ReimaginePistachios
• •Headline: Warning: May Cause Extreme Happiness (and Empty Jars). Body: We’re not saying our Pistakio spread is addictive, but our customers are finishing jars in record time! Made by two pistachio fanatics for all pistachio lovers, it's the fun, versatile, goes-on-anything treat you didn't know you were missing. What will you Pistakio-fy first? #EatPistakio #PantryStaple #NotYourAverageSpread
• •Headline: Real Pistachios. Real Flavor. Really, Really Good. Body: Tired of "pistachio" products that taste like anything but? So were we. That's why Pistakio was born. We use authentic pistachios to bring you a smooth, rich spread that’s bursting with true nutty goodness. No funny business, just pure joy in a jar. Discover the difference. #RealIngredients #PistachioPerfection #SimplyDelicious
• •Headline: From College Dream to Your Kitchen Counter. Body: It started with two pistachio lovers, a dorm room idea, and a mission: to reimagine pistachios! Now, our Pistakio spreads are bringing joy to kitchens everywhere. Join our journey and taste the passion in every spoonful. Thanks for being part of the Pistakio family! #FoundersStory #SmallBusinessLove #PistachiosReimagined
• •Headline: Unlock a World of Flavor. Just Open Jar. Body: Breakfast, lunch, dessert, or that midnight snack – Pistakio is ready to elevate it all. Drizzle on pancakes, swirl into oatmeal, pair with cheese, or bake into your favorite treats. How do you #Pistakio? Share your creations and inspire our amazing community! #VersatileGoodness #SpreadTheLove #FunWithFood