Tono de Marca

friendly, empowering, and trendy

Valores de Marca

• •Empowerment
• •Customer Centricity
• •Fashion-forward
• •Quality
• •Community

Mejores Prácticas

• •Use an Empowering and Positive Language: Frame your copy to inspire confidence. Use words that are uplifting and affirmative.
• •Maintain a Friendly and Conversational Style: Write as if you're talking to a friend. Use contractions (e.g., "you're," "it's") and address the customer directly ("you," "your").
• •Incorporate Trendy and Relevant Language: Stay current with fashion terminology and social media trends, but avoid slang that could quickly become dated.
• •Highlight Customer-Centric Values: Emphasize benefits for the customer, such as free shipping, easy returns, and excellent customer service, in your copy.
• •Develop a Brand Voice Guide: Create a document that outlines the brand's tone, key messaging, and approved terminology. Share this with everyone who creates content for the brand to ensure consistency across all platforms.

Percepción Social

The public perceives PINK PREMIER BOUTIQUE as a reliable and trendy source for women's fashion. It is seen as a trustworthy brand that delivers on its promises of quality products and excellent customer service. The active and positive engagement on social media contributes to a favorable brand image. Customers view it as more than just a store, but as a community where they can find style inspiration and connect with like-minded individuals.

Ejemplos de Copy

• •Step into the spotlight! ✨ Our new 'City Lights' dress has arrived, and it's ready to make heads turn. Perfect for your next night out. Tap to shop and own the moment.
• •Treat yourself! 💖 Get 25% off our entire collection of tops this week only. Because you deserve to feel fabulous every day. Use code: FAB25 at checkout.
• •Your Style, Your Story. Discover fashion that empowers you to express your unique self. New arrivals weekly.
• •Hey Gorgeous! Your weekly dose of style inspiration is here.
• •Meet your new favorite sweater. The 'Cozy Chic' knit is crafted from the softest blend, designed to keep you warm and stylish all season long. Its relaxed fit and timeless design make it a versatile must-have for any wardrobe.