Tono de Marca

minimalist, sophisticated, and art-centric, direct and confident, valuing aesthetics.

Valores de Marca

• •Design Excellence
• •Minimalism & Simplicity
• •Creativity & Originality
• •Quality & Craftsmanship

Mejores Prácticas

• •Lead with the Visual: Always allow the product photography to be the hero. Your copy should complement, not describe, the image. Use concise, impactful language that enhances the visual experience.
• •Embrace Brevity: Use short, declarative sentences. Avoid unnecessary words and elaborate descriptions. The tone is confident and doesn't need to oversell. Let the design speak for itself.
• •Use a Sophisticated Vocabulary: Employ words associated with art, design, and architecture (e.g., "form," "function," "sculptural," "aesthetic," "curated," "intentional"). This reinforces the brand's positioning.
• •Focus on "Why," Not Just "What": Instead of saying "This is a lamp," frame it as "The Art of Illumination." Speak to the higher purpose of the object—its role in creating an atmosphere or making a statement.
• •Maintain Consistency Across Platforms: The minimalist and sophisticated tone should be consistent everywhere, from a one-line social media post to your website's product descriptions and customer service emails. This builds a strong, recognizable brand identity.

Percepción Social

exclusive, niche, high-end, curated collection appealing to design lovers and those seeking unique, statement pieces.

Ejemplos de Copy

• •The Art of Illumination. Introducing the Sphere Lamp. A study in form and function, designed to transform your space. Discover light, reimagined.
• •Form Follows Feeling. The Arc Chair. More than a seat, it's a sculpture for modern living. Define your space with intentional design.
• •We are Pilolo. A Design Studio. We believe in the power of the object. Pilolo is a creative studio dedicated to designing luminaire, furniture, and household items that merge artistry with everyday life. Our collection is a curated expression of minimalist aesthetics and innovative form.
• •New Forms: The Latest from Pilolo. Explore the newest additions to the Pilolo collection. Uncompromising design for the considered home. Shop the collection.
• •Pilolo | Design for the modern space. Curators of light, furniture, and form. Explore the collection. #PiloloDesign