Tono de Marca

personal, passionate, aspirational, approachable, and creative

Valores de Marca

• •Handmade Quality
• •Self-Expression and Individuality
• •Creativity and Passion
• •Mixed Materials

Mejores Prácticas

• •Lead with the "Handmade" Story: Always emphasize the handcrafted nature of the jewelry. Use words like "artisan," "handcrafted," "made with passion," and "meticulously created" to reinforce the brand's core value of quality craftsmanship.
• •Focus on "Self-Expression": Frame the jewelry not just as a product, but as a tool for personal expression. Use empowering and personal language like "tell your story," "show your personality," and "jewelry that is simply you."
• •Maintain a Passionate and Personal Tone: Write copy from the perspective of the founder's dream. Use "we" and "our" to create a sense of a small, dedicated team. Share behind-the-scenes content or stories about the creation process to enhance this personal connection.
• •Highlight the Unique Materials: When describing products, be specific about the materials used (e.g., "sparkling Czech crystals," "durable stainless steel," "shimmering gold-filled chains"). This adds credibility and informs the customer about the quality and value of the pieces.
• •Create a Consistent "Call to Feeling": Instead of just a "call to action" (like "Shop Now"), include a "call to feeling." End your copy with phrases that evoke the desired emotion, such as "Feel beautiful," "Wear your story proudly," or "Find the piece that speaks to you."

Percepción Social

Primarily centered on e-commerce platforms and social media, the brand has a product-focused perception with limited widespread external feedback, mostly self-published information. It's an emerging brand identity built around the founder's story and handmade products.

Ejemplos de Copy

• •You're unique, and your jewelry should be too. Each piece in our collection is handcrafted with passion, ready to tell your story. Which piece speaks to you today? #PikarasJewelry #HandmadeWithLove #ExpressYourself
• •From everyday dainty pieces to bold statements, discover jewelry designed to make you feel beautiful. Shop our new arrivals.
• •Designed for dreamers and creators. These aren't just earrings; they're a small work of art, meticulously crafted with Czech crystals and sterling silver. Lightweight enough for all-day wear, bold enough to make a statement. Add a touch of handmade elegance to your collection.
• •Pikaras Jewelry began with a simple passion: for creating beautiful things by hand. That passion is now our promise—to bring you unique, high-quality accessories that let your true personality shine. Thank you for being part of our story.
• •We believe every woman deserves to feel beautiful. That's why we pour our hearts into creating fun, unique jewelry that’s as individual as you are. As a special thank you for being part of our community, here’s an exclusive look at our latest handmade collection.