Tono de Marca

Darkly Whimsical & Welcoming, Personal & Passionate, Informal & Community-Oriented.

Valores de Marca

• •Individuality & Self-Expression
• •Quality & Craftsmanship
• •Exceptional Customer Service
• •Authenticity & Transparency

Mejores Prácticas

• •Embrace the "Weird & Wonderful": Always use inclusive and celebratory language. Frame "different" as a strength. This core phrase should be a guiding light for all copy, from product descriptions to social media replies.
• •Lead with Passion, Not Just Product: Infuse copy with the genuine passion that started the business. Use phrases like "we absolutely love creating..." or "crafted for those who..." to maintain the personal, creator-driven tone.
• •Balance Dark Aesthetics with Friendly Language: While the theme is gothic and alternative, the voice is warm. Juxtapose dark imagery and symbols (💀, 🖤) with friendly, upbeat, and even humorous text. Avoid gatekeeping or an overly serious tone.
• •Highlight the "Small Business" Touch: Remind customers that they are supporting a small, UK-based creator. Mentioning "hand-finished," "made to order," or "packed with care by our small team" reinforces the value of quality and personal service that customers appreciate.
• •Build Your Community: Write copy that invites interaction. Ask questions in social media captions ("Which scent would you melt in this?"), encourage photo sharing, and create a "secret" or "exclusive" feel for your Facebook group or newsletter subscribers to foster a sense of belonging.

Percepción Social

Trusted & Reliable, Unique & High-Quality, Personable & Friendly.

Ejemplos de Copy

• •Your crypt is calling. 💀 Our new 'Midnight Bloom' skull wax burner has arrived to cast the perfect moody glow over your sanctuary. Hand-finished and ready to melt your favourite scents. Tap to shop and embrace the darkness. 🖤 #gothichomedecor #skulllove #witchyhome #pieridaegifts #weirdandwonderful
• •Normal is Boring. Your Style is Magic. Find gifts as unique as you are at Pieridae Gifts. From wiccan supplies to gothic homeware, we celebrate the weird and wonderful. Small, UK-based family business with a passion for quality. Shop the collection now!
• •The Sun Tarot Card Pendant Necklace - Sterling Silver. Wear your positivity, your success, your light. This stunning sterling silver necklace features a detailed engraving of The Sun tarot card, a powerful symbol of joy and vitality. Each piece is made to order, just for you. A perfect talisman for yourself or a thoughtful gift for the brightest witch in your life.
• •Psst... Our Coven Has Some New Secrets To Share ✨
• •Main Text: Beyond the Veil of the Ordinary. Sub-text: Hand-finished gothic homeware, wiccan treasures, and alternative gifts for the beautifully different.