Tono de Marca

Playful and Fun: Language is casual, energetic, and filled with positive, excitement-driven words. Friendly and Approachable: The brand communicates with its audience in a conversational and informal manner. Enthusiastic and Tempting: Copy is designed to evoke desire and cravings.

Valores de Marca

• •Personalization and Choice
• •Joy and Indulgence
• •Nostalgia
• •Quality and Variety

Mejores Prácticas

• •Always Use an Energetic and Positive Tone: Frame every message with excitement and enthusiasm. Use exclamation points and positive adjectives like "ultimate," "dream," "perfect," and "delicious" to describe products and experiences.
• •Incorporate Emojis Strategically: Use relevant and colorful emojis (🍬, 🍭, ✨, 🎉, 💖, 👉) to add personality, break up text, and enhance the fun, playful vibe of the brand, especially on social media.
• •Ask Engaging Questions: Encourage interaction by ending posts with questions directed at the audience (e.g., "What’s in your dream mix?", "Which one is your go-to?"). This makes customers feel involved and part of a community.
• •Emphasize "You" and "Your": Center the copy around the customer. Use words like "You," "Your," and "Create Your Own" to constantly reinforce the core brand values of personalization and customer choice.
• •Keep it Simple and Conversational: Avoid overly formal or complex language. Write as if you were talking to a friend about something you love. Keep sentences relatively short and easy to read, ensuring the message is clear, direct, and approachable.

Percepción Social

The public and customer perception of PickNMixCity is largely positive, praising the wide selection, quality, and fun experience of building their own pouch online. The brand is perceived as visually appealing, modern, social-media-savvy, and a reliable source for a fun treat, with customization being a key differentiator.

Ejemplos de Copy

• •🍬 SURPRISE! 🍬 You asked, and we listened! Say hello to the Fizzy Blue Raspberry Bonbons! 💙 These little blasts of deliciousness are ready to jump into your pouch. Who’s adding these to their mix first? 👇 #NewSweets #PickAndMix #BlueRaspberry #CandyLovers
• •Your perfect movie night is just a click away! 🍿✨ Don't settle for a boring snack. Create your ULTIMATE pick and mix pouch with all YOUR favourites and none of the ones you hate. What are your top 3 movie night sweets? Build your dream mix now! 👉 [Link to Website]
• •Hey [Customer Name]! Life is too short for pre-made mixes. 😉 Why not treat yourself? From Fizzy Cola Bottles to Jelly Dolphins, all your favourites are waiting for you at PickNMixCity. Create your personalized pouch of happiness today and we'll send it straight to your door! Build Your Pouch Now.
• •🎉 SWEET DEAL ALERT! 🎉 Get 15% off all 1KG pouches this weekend only! It's the perfect excuse to stock up on your favourites or finally try that new sweet you've been eyeing. Don't miss out! #Sale #PickNMixUK #SweetOffer
• •Still thinking about us? We get it. 😉 That pouch of delicious, hand-picked sweets isn't going to build itself! Come back and finish creating your perfect mix. Your taste buds will thank you. ✨ Click here to complete your order!