Tono de Marca

friendly, personal, and elegant

Valores de Marca

• •Quality and Craftsmanship
• •Customer Satisfaction
• •Personalization and Customization
• •Sustainability

Mejores Prácticas

• •Maintain a Personal Touch: Always use a warm and inviting tone. Address the customer directly and use language that conveys a sense of care and craftsmanship.
• •Highlight Quality and Customization: Consistently mention the use of premium materials and the handmade nature of the products. Emphasize the ability for customers to personalize their orders to make them truly their own.
• •Use Elegant and Evocative Language: Employ descriptive words like "elegant," "charming," "bespoke," and "thoughtful" to reinforce the brand's sophisticated image.
• •Focus on the Customer Experience: Frame your copy around the joy and satisfaction the customer will feel when using the products, whether for a handwritten note or a special event.
• •Be Clear and Helpful: Ensure that all practical information, such as production times and proofing processes, is communicated clearly and in a friendly manner. This builds trust and reinforces the brand's commitment to excellent customer service.

Percepción Social

The public perception of Piccolo Paper Co. is overwhelmingly positive, with frequent mentions of high product quality and excellent customer service. The brand is perceived as a go-to for pretty paper goods, especially for personalized stationery and gifts, as evidenced by its 'Star Seller' status on platforms like Etsy.

Ejemplos de Copy

• •Elegance at your fingertips. Introducing our new collection of personalized stationery, where timeless design meets your unique style. Handcrafted with love and premium paper, each piece is a joy to write on and a treasure to receive. Discover your new signature stationery today.
• •Organize your thoughts in style. Our personalized notepads are the perfect companion for your brilliant ideas, daily to-dos, and heartfelt reminders. What will you jot down on yours? #prettypapergoods #customnotepad
• •Give the gift of a personal touch. This holiday season, choose a present that speaks from the heart. Our custom stationery sets are a thoughtful and elegant way to show someone you care. Order by [date] for guaranteed holiday delivery!
• •Your love story is unique. Your thank you notes should be too. Explore our collection of bespoke thank you notes, beautifully crafted to express your gratitude with elegance and style. Let us help you say 'thank you' in the most personal way.
• •Let's talk color! Which ink color are you loving for your stationery right now? [Poll: Classic Black vs. Deep Beet] Your style, your choice. We're here to make it happen! #personalizedstationery #colorlove