Tono de Marca

Aspirational & Elegant, Accessible & Smart, Confident & Empowering, Informative & Trustworthy

Valores de Marca

• •Accessibility to Luxury
• •Quality & Similarity
• •Variety & Self-Expression
• •Customer Satisfaction
• •Intelligence

Mejores Prácticas

• •Balance Aspiration with Accessibility: Always pair elegant, luxurious visuals and language with a clear message about smart value. For example, use phrases like 'Effortless Elegance,' 'Smart Luxury,' or 'Your Daily Dose of Designer.'
• •Lead with the Benefit, Justify with the Feature: Start your copy with the emotional benefit (e.g., 'Feel confident and unforgettable'). Then, support it with the rational feature (e.g., 'with our long-lasting fragrance inspired by Creed Aventus').
• •Leverage Social Proof to Build Trust: Continuously feature customer testimonials and influencer reviews in your marketing. Create dedicated Instagram Story Highlights for 'Reviews' and share user-generated content to show real people enjoying the products.
• •Educate, Don't Just Sell: Use blog posts, carousels, and videos to explain the concept of 'contratipo,' the quality of fragrance oils, and tips on how to choose a scent. This positions the brand as a knowledgeable expert and builds consumer confidence.
• •Maintain a Consistent Visual Identity: Ensure all visuals from the website to social media posts adhere to the clean, modern, and minimalist aesthetic. The uniform bottle design is a strong brand asset; use it consistently to create a recognizable and professional image.

Percepción Social

The brand is perceived as a reputable and high-quality provider of inspired-by fragrances, offering a smart and economical choice for perfume lovers. It is seen as providing legitimate, high-quality alternatives, not 'fakes', strengthened by positive customer and influencer reviews.

Ejemplos de Copy

• •Your Signature Scent, Reimagined. Experience the luxury of iconic fragrances, crafted with quality, for a fraction of the price.
• •Why choose one when you can have them all? Build your dream fragrance wardrobe with PH. Inspired by [Designer Brand Name], our No. 125 captures the essence of timeless elegance for your everyday. #LeaveYourMark #LuxuryForLess #ScentOfTheDay
• •Stop Paying for the Bottle. Start Paying for the Scent. At PH Perfumería, we focus on what matters: high-quality essences that last. Discover over 500 fragrances inspired by the world's best, and find the perfect scent that tells your story. Shop now for 15% off your first order! Discover Your Scent
• •That scent you love? It's now within reach. Don't let price tags define your style. Explore our new arrivals inspired by Tom Ford, Chanel, and Dior...
• •The smell of luxury vs. The price of smart luxury. Smell amazing, save your money. That's the PH way. Leave your mark.