Tono de Marca

Professional yet Friendly, Community-Oriented, Educational, Patient-Centric, Modern & Relatable

Valores de Marca

• •Quality Care
• •Customer Service Excellence
• •Community Focus
• •Patient Education
• •Trust and Legacy
• •Family Environment

Mejores Prácticas

• •Prioritize "Patient-First" Language: Always frame information from the patient's perspective, addressing their needs, concerns, and potential benefits. Use "you" and "your" frequently.
• •Maintain a Friendly and Approachable Voice: Even when discussing complex medical topics, use clear, simple language. Avoid overly technical jargon where possible, or explain it clearly. Incorporate welcoming phrases.
• •Highlight Community Connection: Regularly mention local involvement, staff from the community, or aspects that resonate with local values to reinforce the "hometown heart" feel.
• •Balance Professionalism with Warmth: While expertise is crucial, ensure the copy doesn't feel cold or impersonal. Combine professional credentials and service descriptions with words that convey care and empathy.
• •Be Genuinely Educational and Helpful: Share valuable eye care tips, explain procedures clearly, and answer common questions. This builds trust and positions the brand as a knowledgeable resource, not just a service provider.

Percepción Social

Highly Positive, Trusted Local Provider, Approachable and Modern, Efficient

Ejemplos de Copy

• •Headline (Website/Social Media): See the Difference: Expert Eye Care, Hometown Heart. At Philpott Eye Associates, your vision and your comfort are our priority.
• •Social Media Post (Facebook/Instagram): Did you know digital eye strain is on the rise? Our own Dr. Netzel (you might know him as the TikTok Eye Doc!) shares 3 quick tips to protect your eyes during screen time. Link in bio for the full video! #EyeHealth #PhilpottCares #CommunityVision
• •Patient Testimonial Promotion: We love hearing from our amazing patients! Jessica says, 'Outstanding customer service!! This location is by far the easiest and best office to work with!!' Thank you, Jessica! Experience our family environment for yourself – schedule your appointment today. [link] #PatientLove #EyeCareExcellence
• •Service Highlight (e.g., Contact Lenses): Tired of glasses? Explore the freedom of contact lenses with a perfect fit from Philpott Eye Associates. Our experts ensure comfort and clarity. Book your consultation! #ContactLenses #ClearVision #ExpertCare
• •Community Event Post: Proud to support the Siloam Springs Panthers 5K this weekend! 🐾 Good luck to all the runners! We love being part of this amazing community. #SiloamSprings #CommunitySupport #PhilpottEyeAssociates