Tono de Marca

Professional, Welcoming, Educational, Reassuring, Approachable, and Passionate.

Valores de Marca

• •Safety and Hygiene First
• •Quality and Craftsmanship
• •Customer Empowerment through Education
• •Inclusivity and Self-Expression
• •Transparency

Mejores Prácticas

• •Always Lead with Safety and Quality: Every piece of copy, whether it's a social media post or a website update, should reinforce the brand's commitment to hygiene and high-quality materials.
• •Maintain a Helpful and Educational Tone: Position the brand as a knowledgeable resource. Use blog posts, FAQs, and informative social media content to answer common questions and concerns.
• •Use Inclusive and Empowering Language: Speak to a diverse audience and frame piercing as a form of self-expression and empowerment.
• •Showcase, Don't Just Tell: Utilize high-quality visuals of your jewelry and happy customers to support your written content. Let the quality and variety of your products speak for themselves.
• •Keep it Professional, but Personable: While maintaining a professional tone regarding safety and health, don't be afraid to inject personality and warmth into your communication. The friendly and welcoming nature of the staff is a key selling point and should be reflected in the brand's voice.

Percepción Social

Pheenix Piercing is perceived as a highly reputable, trustworthy, safe, and clean studio with knowledgeable and friendly staff. It's seen as a go-to for high-quality jewelry and an educational experience, fostering a positive perception through word-of-mouth and genuine care for client well-being.

Ejemplos de Copy

• •Express Yourself, Safely. At Pheenix Piercing, your safety is our masterpiece. We combine medical-grade hygiene with a passion for personal style, offering a piercing experience that's as safe as it is stunning. Walk in and discover the confidence that comes with a perfectly placed, high-quality piercing.
• •More Than Just Jewelry. It's Your Story. From delicate studs to bold statement pieces, our curated collection of implant-grade titanium jewelry is here to help you tell your story. We believe every piercing is a form of self-expression, and we're here to help you find the perfect piece to reflect who you are.
• •Knowledge is the Best Aftercare. Confused about cleaning your new piercing? Our "Winged Wisdom" blog is your go-to resource for everything you need to know about healing, jewelry materials, and more. We're not just here to pierce; we're here to guide you on your entire piercing journey.
• •The Art of the Curated Ear. Let our expert piercers help you design the ear of your dreams. With our extensive selection of unique and high-quality jewelry, we can help you create a personalized and cohesive look that's all your own. Walk in for a consultation and let's create something beautiful together.
• •Your Comfort is Our Priority. Feeling nervous about getting a new piercing? Our friendly and experienced team is here to make you feel right at home. We'll walk you through every step of the process, ensuring you're comfortable and confident from start to finish.