Tono de Marca

Humorous & Playful, Friendly & Engaging, Whimsical & Novel, Approachable

Valores de Marca

• •Fun & Enjoyment
• •Pet Well-being & Safety
• •Quality
• •Innovation
• •Bonding
• •Community

Mejores Prácticas

• •Embrace the Pun: Don't shy away from clever wordplay and puns related to pets, wine, and fun. This is a cornerstone of the brand's humor.
• •Keep it Light and Positive: Focus on the joy, fun, and bonding aspects of the products. The language should be upbeat and cheerful.
• •Use Pet-Centric Language: Incorporate words and phrases that resonate with pet owners (e.g., "paw-ty," "furry friend," "tail-waggingly good," "purrfect").
• •Be Engaging and Conversational: Write as if you're talking to a fellow pet lover. Ask questions, use emojis where appropriate (especially on social media), and encourage interaction.
• •Highlight Uniqueness and Safety: While being playful, subtly weave in the unique aspects (non-alcoholic, special pet-friendly ingredients) to reassure customers about the product's quality and safety.

Percepción Social

Novelty & Fun, Giftable, Engaging for Pets (mostly), Positive Customer Service, Shark Tank Recognition, Memorable Branding

Ejemplos de Copy

• •Headline: Does your cat think your wine nights are purr-sonal? Now they can join the paw-ty! 🍷🐾 Introducing our all-natural Pinot Meow - because good taste isn't just for humans.
• •Social Media Post: Warning: May cause extreme happiness, zoomies, and an uncontrollable urge to cuddle. Our CharDOGnay is the ultimate treat for your top dog. What's your pup's favorite way to unwind? #PetWineShop #DogWine #PamperedPooch
• •Product Description Snippet (for a dog toy): Stop whining, start chewing! Our MalBARK plush toy is ready for some serious (but safe) fun. Perfect for pups who appreciate the finer things in life... like squeakers and endless playtime.
• •Email Subject Line: Paws what you're doing! Exclusive sips & giggles inside... 🥂
• •Website Pop-Up: Don't let your furry friend have a ruff day! Sign up for our newsletter and get 10% off your first order of tail-waggingly good treats. Let the good times roll (over)!