Tono de Marca

friendly, caring, and informative

Valores de Marca

• •Pet Well-being and Safety: This is paramount, with a clear focus on protecting dogs from heat stress and anxiety.
• •Quality and Effectiveness: The brand emphasizes the functionality and reliability of its products.
• •Customer Focus: Evident in their responsive social media engagement and positive customer service mentions.
• •Australian Connection: Highlighting their base of operations and understanding of the Australian climate's impact on pets.
• •Practical Solutions: Offering products that solve real problems for pet owners.

Mejores Prácticas

• •Always Prioritize Pet Well-being: Frame product benefits around the health, safety, and happiness of pets. Use empathetic language.
• •Use Relatable, Friendly Language: Avoid overly technical jargon. Write as if you're talking to a fellow pet lover. Incorporate positive and reassuring words.
• •Be Informative and Helpful: Provide genuine advice and information that empowers pet owners to care for their animals better. Position the brand as a knowledgeable resource.
• •Encourage and Showcase Community: Actively solicit and feature user-generated content. Engage with comments and messages in a warm and personal manner.
• •Maintain an Australian Voice (Subtly): Acknowledge the specific needs of pets in the Australian environment where relevant (e.g., coping with summer heat). This reinforces authenticity and connection with the local market.

Percepción Social

Cool Coats Australia is generally perceived positively by its customers. They are seen as a provider of effective and quality solutions for protecting pets, particularly from heat. The emphasis on customer photos and testimonials on their social media builds trust and authenticity. The brand is appreciated for its focus on animal welfare and for providing products that genuinely improve pets' lives.

Ejemplos de Copy

• •🐾 Keep your best mate comfy and safe all year round! Introducing our new All-Season Adventure Coat – perfect for those chilly morning walks or protecting them from unexpected drizzles. Because every adventure together should be a happy one! Learn more and wag more here: [link]
• •Just look at @Max_the_Kelpie staying cool and looking fabulous in his Cool Coat! 😍 We absolutely LOVE seeing your happy pups enjoying the sunshine safely. Thanks for sharing, Sarah! Got a cool pup? Tag us #CoolCoatsCrew
• •Worried about your furry friend in the summer heat? Our vet-recommended Cool Coats use advanced evaporative cooling to gently lower your dog's temperature, helping to prevent dangerous heatstroke. Simple to use, comfy to wear, and designed with their happiness in mind.
• •Is Your Dog Summer-Ready? Tips & Treats from Cool Coats! (Email body excerpt): Hey [Pet Owner Name], with sunny days ahead, we want to help you ensure [Pet's Name] has the coolest, safest summer ever! Our latest blog post shares 5 essential tips for hot weather care, plus discover our range of cooling solutions loved by Aussie dogs.
• •Protect Your Pal. Love Their Comfort. Shop Cool Coats & Anxiety Vests – Designed by Aussie pet lovers, for Aussie pets.