Tono de Marca

Informative & Helpful, Trustworthy & Reassuring, Promotional & Value-Oriented, Friendly & Approachable, Professional

Valores de Marca

• •Variety & Choice: Offering a wide selection of products and brands to cater to diverse parental needs and preferences.
• •Quality & Safety: Stocking reputable brands known for their safety standards and product quality. This is paramount in the baby products industry.
• •Customer Convenience: Providing an easy-to-navigate online shopping experience, clear information, and delivery services.
• •Value for Money: Offering competitive pricing through promotions, outlet sections, and a range of products at different price points.
• •Support for Parents: Through their blog and product information, they aim to assist parents in making informed decisions.

Mejores Prácticas

• •Create a Brand Voice Guide: Develop a simple document outlining your brand's tone (e.g., helpful, trustworthy, friendly), key messaging points, words to use, and words to avoid. Share this with anyone creating content.
• •Know Your Audience: Understand the primary concerns, aspirations, and language of your target audience (parents, expectant parents). Tailor your tone to resonate with them – in this case, they value safety, reliability, and practical advice.
• •Prioritize Clarity and Simplicity: Especially when dealing with products that have many features (like baby gear), use clear, concise language. Avoid overly technical jargon unless explained simply. The goal is to inform, not confuse.
• •Maintain Consistency Across All Channels: Whether it's the website, social media, email, or customer service interactions, the brand voice should feel familiar and consistent. A friendly Instagram post shouldn't lead to a cold, overly formal website experience.
• •Emphasize Benefits, Not Just Features: While features are important (e.g., "5-point harness"), translate them into benefits for the parent and child (e.g., "ensuring your little one is snug and secure on every journey"). This makes the copy more relatable and persuasive while reinforcing values like safety and care.

Percepción Social

Reliable and comprehensive retailer for baby and children's products in Portugal. Customers appreciate the wide range of brands and products available in one place, competitive prices, and frequent promotions. The convenience of online shopping is a major draw.

Ejemplos de Copy

• •Instagram Post (New Stroller Model): Adventure awaits! 👶🌳 Explore the world with your little one in the new [Stroller Brand & Model]. Designed for comfort, safety, and all-terrain exploration. Lightweight, easy to fold, and packed with features you'll love. Tap to shop now and make every outing a joy! #Petizes #NewArrival #BabyGear #StrollerLife #SafeTravels
• •Facebook Ad (Seasonal Sale): ☀️ Spring into Savings at Petizes.pt! 🌸 Get up to 30% OFF on selected car seats, clothing, and nursery essentials. Everything you need for your growing star, at prices that make you smile. Shop the sale now – link in bio! Limited time only. #PetizesSale #BabyDeals #ParentingPortugal #QualityForLess
• •Website Banner (Focus on Safety): Your Peace of Mind is Our Priority. Shop with confidence from our curated selection of EU-certified safe car seats and baby gear. Because their safety comes first. Discover top brands at Petizes.pt. #SafeKids #TrustedByParents #Petizes
• •Email Newsletter Snippet (Blog Promotion): Navigating those first few months? Our latest blog post, 'Top 5 Tips for a Peaceful Bedtime Routine,' is here to help! 😴 Plus, discover cozy sleepwear and cot essentials perfect for sweet dreams. Read more & shop now at Petizes.pt. #ParentingTips #BabySleep #PetizesBlog #SupportForYou
• •Product Page Snippet (Reassuring & Informative for a high-value item): Invest in comfort and safety that lasts. The [Specific High-End Product] offers [Key Feature 1], [Key Feature 2], and adapts as your child grows. Made with premium, child-safe materials. Have questions? Our expert team is here to help you choose the best for your family. Chat with us or call [Phone Number]. #PetizesQuality #PremiumBaby #LongTermValue