Tono de Marca

empowering, approachable, and supportive, with a casual, relatable, and sometimes humorous element for social media; like a trusted friend or older sister

Valores de Marca

• •Empowerment
• •Sustainability and Ethics
• •Accessibility and Affordability
• •Community and Education
• •Family and Personal Connection

Mejores Prácticas

• •Always tie the product back to the core values of empowerment, sustainability, and community. Frame the underwear not just as a product, but as a tool for a better, more confident life and a healthier planet.
• •Employ positive, strong, and reassuring words. Phrases like "Stay confident," "worry-free," "feel comfortable," and "take on the day" align with the brand's supportive tone.
• •Share the personal story behind the brand. Use testimonials and user-generated content to build social proof and create a sense of community. Acknowledge the real-life struggles associated with periods to show empathy and understanding.
• •Create content that openly discusses menstruation. This could include educational posts about the menstrual cycle, Q&As, or posts that debunk common myths. This reinforces the brand's role as a leader in the movement for stigma-free conversations.
• •Ensure that the approachable, supportive, and empowering tone is reflected across all platforms, from the website's product descriptions to the fun, engaging style of TikTok videos. The visual branding should be clean, positive, and inclusive.

Percepción Social

Overwhelmingly positive; seen as a purpose-driven company making a tangible difference in New Zealand, addressing period poverty and offering a sustainable solution. Customers highlight comfort, reliability, and confidence. Credibility is enhanced by features in prominent media outlets.

Ejemplos de Copy

• •Adventure-proof. Period-proof. Your cycle shouldn't put your life on pause. Our leak-proof, ultra-comfortable period underwear is designed to move with you, so you can conquer any trail, any day of the month. #PetalAndFlo #PeriodPower #GoWithTheFlo
• •Periods just got an upgrade. Tired of the monthly routine of discomfort and waste? Make the switch to Petal & Flo. Sustainable, super absorbent, and designed for every body. Find your perfect fit and experience a worry-free period. Shop now and get free NZ shipping. #PeriodUnderwear #SustainablePeriods #NZMade
• •It just makes sense. ✨ Say goodbye to leaks, waste, and last-minute store runs. #PetalAndFlo #PeriodHacks #EcoFriendly #fyp (accompanied by 'My wallet, my body, and the planet a month after switching to period undies:' on-screen text)
• •Bloody brilliant underwear for stress-free periods. Designed in NZ with comfort, confidence, and our planet in mind. Discover the freedom of leak-proof period care.
• •A little note from our co-founder, Shante: "Growing up, periods were always a struggle for me. That’s why my dad and I started Petal & Flo – to make sure no one has to feel held back by their cycle. We're on a mission to create a better experience for everyone, built on comfort and confidence. Thanks for being part of our journey to normalize the conversation. #StigmaFree"