Tono de Marca

Authentic & Story-Driven, Warm & Personal, Appreciative of Craftsmanship & Quality, Culturally Proud & Respectful, Empowering (specifically women)

Valores de Marca

• •Heritage & Tradition: Preserving and promoting ancient Turkish craftsmanship, especially peshtemal weaving.
• •Authenticity & Quality: Offering genuine, high-quality, handmade products from natural materials.
• •Empowerment: Supporting female artisans and promoting their financial independence.
• •Meaningful Consumption: Positioning products as 'more than just a gift,' implying deeper value and connection.
• •Cultural Connection: Bridging cultures by sharing Turkish heritage with the world.
• •Evolution & Innovation: While rooted in tradition, they aim for 'the new, with a vision for the future.'

Mejores Prácticas

• •Lead with the Story: Always connect products back to their cultural roots, the artisans, and the brand's origin story. This reinforces authenticity and heritage.
• •Emphasize 'Handmade' and 'Natural': Consistently use keywords that highlight the quality, natural materials (like Turkish cotton), and the human touch in the creation process.
• •Maintain a Warm, Personal Voice: Use inviting and empathetic language. Address the customer as someone who appreciates beauty, story, and meaning. The 'Not Just A Gift' philosophy should permeate communications.
• •Showcase the 'Why': Beyond the product, talk about the impact – supporting women artisans, preserving traditions, and bringing cultural beauty to a wider audience.
• •Visual Consistency: Ensure that imagery across all platforms reflects the warm, authentic, slightly rustic yet elegant aesthetic of the brand, aligning with the artisanal nature of the products.

Percepción Social

Customers who have left reviews (primarily on Etsy and the site) generally perceive the brand positively, valuing the uniqueness, quality, and aesthetic of the products. There's an appreciation for the handmade aspect. The brand is likely seen as a niche provider of artisanal Turkish goods, appealing to consumers interested in authentic cultural products, natural materials, and items with a story. The social media presence, particularly Instagram, helps build an image of a brand that is aesthetically pleasing, culturally rich, and focused on quality. The emphasis on being woman-owned and supporting women artisans likely resonates well with socially conscious consumers.

Ejemplos de Copy

• •Feel the centuries of Anatolian tradition woven into every thread. Our [Product Name] isn't just a towel; it's a piece of history, handcrafted with 100% natural Turkish cotton by talented women artisans. Wrap yourself in a story. ✨ #Peshce #HandmadeHeritage #TurkishCotton #ArtisanMade #MoreThanAGift
• •From the ancient lands of Mesopotamia to your home. At Peshce, we believe in gifts that tell a story. Founded by Zekiye Erenay, we bring you authentic, hand-loomed Turkish treasures, empowering women artisans with every creation. Discover the soul of Turkey. Shop now: [Link] #PeshceOfficial #WovenStories #SupportArtisans #EthicalHome
• •...each [Product Name] is a testament to the enduring skill of Turkish craftswomen. Made with the finest locally-sourced cotton, its softness deepens with every use, promising not just an item, but an experience. More than a [product type], it’s a connection to a rich cultural tapestry.
• •Peshce: Unwrap a Story. Authentic Turkish Craftsmanship Inside.
• •At Peshce, 'Not Just A Gift, More Than It!' is our promise. We journey through Turkey's rich heritage to bring you handcrafted textiles and home goods that carry the soul of their origin. Each piece, lovingly made by skilled women artisans, is an invitation to experience authentic quality and timeless Anatolian traditions.