Tono de Marca

Aspirational yet Approachable, blending elegance with comfort. The language is friendly, positive, feminine, empowering, and relatable, positioning products as a way to feel good.

Valores de Marca

• •Comfort
• •Style & Elegance
• •Quality & Local Craftsmanship
• •Versatility
• •Female Empowerment

Mejores Prácticas

• •Focus on the Feeling: Don't just sell clothes; sell the feeling of comfort, confidence, and effortless elegance. Use descriptive and evocative language that taps into the emotional benefits of wearing Perza.
• •Speak Directly to Her: Use a conversational, first-person ("we") and second-person ("you") voice to build a direct and personal relationship with your audience. Make her feel seen and understood.
• •Highlight Core Values in Every Message: Subtly weave in your brand values. Mention "Made in Colombia" to emphasize quality, use words like "versatile" to highlight functionality, and use "effortless" and "elegant" to reinforce your style promise.
• •Maintain a Consistent Visual and Verbal Aesthetic: Ensure the tone of the copy always matches the clean, sophisticated, and soft aesthetic of your photos and videos. The words and images should work together to tell the same story.
• •Engage with Questions and Calls to Conversation: On social media, foster community by asking questions ("How would you style this set?") and encouraging user-generated content. This reinforces the approachable side of your brand tone and builds loyalty.

Percepción Social

Positive, positioning Perza as a quality provider of stylish loungewear. Perceived as trustworthy, high-value, and fashionable, with a growing regional presence and an active social media community that appreciates its aesthetic and offerings.

Ejemplos de Copy

• •Your at-home uniform just got an upgrade. ✨ Meet the 'Alessia' set—designed for slow mornings, productive afternoons, and everything in between. Effortless style, unparalleled comfort. Made with love in Colombia. 🫶 #PerzaLoungewear #EffortlessElegance
• •Beyond Loungewear. Discover pieces that celebrate the art of feeling good.
• •Tired of choosing between comfort and style? With Perza, you don't have to. Our versatile sets are crafted to move with you through your day, keeping you chic and comfortable from your first coffee to your last email. Shop the collection and redefine your everyday look.
• •The 'Elena' Dress isn't just a garment; it's a feeling. Made from our signature soft fabric, its fluid silhouette offers a sophisticated drape that's perfect for a brunch date or a relaxed evening at home. Versatility has never looked this elegant.
• •Plans or no plans, your perfect weekend outfit is inside.