Tono de Marca

personal, transparent, and enthusiastic

Valores de Marca

• •Passion for the Product
• •Service to a Niche Community
• •Honesty and Transparency
• •Legacy and Curation

Mejores Prácticas

• •Always Use a Personal and Approachable Tone: Write copy as if you are talking to a fellow fan. Use "we" to refer to the shop (Martin and Bi) and "you" to address the customer directly.
• •Emphasize Scarcity and Authenticity: Consistently use words like "original," "curated," "archive," and "rare find." This reinforces the value proposition of finding items that are not available elsewhere.
• •Be Transparent in All Communications: Never misrepresent the shop as being the official John Fluevog store. Lean into the identity of a passionate reseller they are a strength, not a weakness.
• •Show, Don't Just Tell, Your Passion: Instead of saying "we love these shoes," use descriptive, enthusiastic language that highlights specific design details, as seen in the product descriptions for the "Odlum" and "Aspasia" boots.
• •Keep it Simple and Direct: The current website is effective because it's straightforward. Avoid corporate jargon or overly complex marketing language. The copy should be as clear and honest as the business model.

Percepción Social

A hidden gem or specialty reseller, positively perceived by existing John Fluevog enthusiasts as a trusted source for rare, discontinued models. Outsiders might initially question the limited online presence, but the website's transparency reassures them.

Ejemplos de Copy

• •Still dreaming of that sold-out pair? Your second chance is here. Explore our curated collection of original John Fluevog classics from seasons past. Run by fans, for fans.
• •Some shoes whisper. This one roars. We unearthed this original [Shoe Name] from the archives a true Fluevog masterpiece for those who walk their own path. This isn't a reproduction; it's the real deal.
• •We're Martin and Bi, and we've been dedicated Fluevog fans for over a decade. When we couldn't be an official retailer anymore, we couldn't just let our collection gather dust. So we built this shop to connect these unique soles with their perfect soulmates.
• •They said it was gone forever. We said, 'let's check our collection.' Find rare and original John Fluevog shoes at the performa products shop. Limited sizes, timeless style.
• •A blast from Fluevog's past just landed...