Tono de Marca

whimsical, enthusiastic, and friendly

Valores de Marca

• •Enchantment and Nostalgia
• •Uniqueness
• •Quality and Care
• •Community

Mejores Prácticas

• •Always infuse the copy with whimsical and enchanting language. Use words like "magic," "enchanted," "sparkle," "dream," and "fairy tale" to reinforce the brand's core theme.
• •Use terminology and references that resonate with Disney fans. This shows authenticity and deep understanding of the target audience.
• •Write as if you're talking to a friend who shares the same passion. The use of exclamation points and emojis (like ✨,🏰,💖) is appropriate and aligns with the brand voice.
• •Emphasize what makes the products special—whether they are handmade, uniquely designed, or part of a curated, limited collection. This justifies the "boutique" aspect of the brand.
• •Sell the emotion, not just the product. The copy should focus on how the items will make the customer feel: nostalgic, happy, magical, and part of an exclusive community.

Percepción Social

The brand is perceived positively within its target niche as a go-to source for unique, Disney-themed items that add a magical touch to everyday life. It successfully caters to a dedicated fanbase looking for curated, fandom-related merchandise, fostering appreciation for its specific aesthetic and commitment to its theme.

Ejemplos de Copy

• •Don't just go to the park. Arrive in style. Our new 'Castle Dreamer' tee is crafted from the softest cotton and sprinkled with a little pixie dust. Ready to make your magical memories?
• •Why should your outfits have all the fun? Add a touch of magic to any room with our new collection of Enchanted Wax Melts. Your castle is waiting.
• •✨ That feeling when your new happy mail from us arrives! ✨ We love seeing how you style your magic. Tag us in your photos for a chance to be featured! #PerfectlyChicMagic
• •Who said your best friend can't be part of the fairy tale? Our new Bambi-inspired pet collection is here to bring some enchanted forest vibes to your daily walks. Shop the magic for your furry sidekick!
• •Your everyday life is about to get a magical upgrade. Shop our curated collections of apparel, accessories, and more—all designed to add a little sparkle to your world.