Tono de Marca

Warm, creative, and slightly whimsical. The brand's voice is personal and approachable, often speaking directly to the customer with an encouraging and gentle style.

Valores de Marca

• •Artisan Craftsmanship
• •Sustainability and Quality Materials
• •Support for Local & Small Business
• •Natural & Cozy Aesthetics
• •Community and Empowerment

Mejores Prácticas

• •Use a "Warm & Whimsical" Vocabulary: Consistently use descriptive, gentle, and slightly magical words. Terms like "cozy," "enchanting," "nest," "soft," "woven," and "hand-touched" reinforce the brand’s artisan feel. Avoid overly corporate or sales-heavy language.
• •Tell the Story Behind the Product: In every product description and launch post, share a detail about its creation. Mention the material (e.g., "100% pure merino wool"), the process ("hand-dyed," "knotted with care"), or the inspiration ("inspired by Nordic simplicity"). This connects the customer to the artisan value.
• •Maintain a Consistent Visual Identity: Ensure that all photography and video content reflects the brand's values. Use natural light, soft textures, neutral and earthy color palettes, and settings that evoke a calm, cozy, and stylish home. The visuals must match the warm and natural tone of the copy.
• •Engage with the Community as a Passionate Creator: When responding to comments and messages, maintain the warm, personal tone. Answer questions helpfully, thank followers for their support, and share excitement about their interest in the craft. Position the brand not as a faceless company, but as the artisan herself.
• •Balance Selling with Sharing: Continue to mix promotional posts with valuable, non-sales content like DIY tutorials, behind-the-scenes glimpses of the creative process, and tips for home styling. This builds community and reinforces the brand’s perception as an authentic expert who is passionate about her craft, not just about making a sale.

Percepción Social

Pepita Topos is perceived as a high-quality, niche artisan brand specializing in textile home décor. It is seen as an expert in its craft, offering valuable content like DIY tutorials, positioning it as both a seller and an educator. The brand is viewed as authentic and passionate.

Ejemplos de Copy

• •Meet 'LOLA'—woven with pure, cruelty-free merino wool and dyed in the deepest shades of coral and black. Each thread tells a story of patience and passion, designed to bring a soft, modern touch to your favorite corner. Ready to transform your space? 'LOLA' is waiting for you in the shop. Link in bio to welcome her home.
• •Give your smallest green friends a place to call home. Our macrame 'nests' are hand-knotted from soft, recycled cotton cord, creating a cozy and stylish cradle for your air plants, succulents, or new cuttings. Perfect for adding a touch of bohemian charm to a sunny window or a quiet reading nook. A small detail that makes a world of difference.
• •Inside: Our new collection + a 5-minute DIY for a cozier home ✨
• •Want to create your own plant hanger in just a few minutes? ✨ Here’s a super quick tutorial! All you need is a pot, some scissors, and about 1.25 meters of cord. It’s that easy! Tag a friend who would love this. #DIYHomeDecor #MacrameTutorial #CozyVibes #PlantLover
• •At Pepita Topos, we believe home décor should be beautiful and responsible. That’s why our textile art is handmade with locally sourced, sustainable materials like recycled cotton and mulesing-free wool. Add warmth and texture to your home with a piece that’s crafted with care, for you and for nature. Explore our collection.