Tono de Marca

friendly, caring, and playful

Valores de Marca

• •Pet Safety & Security
• •Personalization & Uniqueness
• •Emotional Connection
• •Trust & Customer Support

Mejores Prácticas

• •Always Use Affectionate Terminology: Consistently use words like "peludito," "best friend," "furry companion," and "family member" to reinforce the emotional, caring tone. Avoid cold or overly technical language.
• •Lead with the "Why": Start with the emotional benefit (love, safety, pride) before explaining the practical features (what it is, how it's made). The "why" is the core of the brand's appeal.
• •Keep it Simple and Playful: The copy should be easy to read, lighthearted, and fun. Use emojis appropriately in social media and emails to maintain a friendly, approachable voice. ✨🐾❤️
• •Focus on "Personalization" and "Uniqueness": In every piece of copy, highlight that these are not mass-produced items. Use phrases like "made just for them," "as unique as your pet," and "your pet's official ID" to emphasize the custom nature of the products.
• •Build Trust Proactively: Always include trust-building statements. Mention the satisfaction guarantee, easy-to-reach customer support, and showcase social proof (e.g., "Join over 500 happy pet parents!") to reassure new customers.

Percepción Social

positive, innovative, desirable, and strongly associated with the Colombian market

Ejemplos de Copy

• •Your Best Friend Deserves to Be Official. He's not just a pet, he's family. With a Peludolandia ID, your furry friend is always protected. Personalize yours with their best photo and all their important details. It's the cutest way to keep them safe. Order now and get free shipping! #Peludolandia #PetID #DogLovers
• •Give your furry companion the VIP treatment they deserve! Our personalized kit includes a durable, wallet-sized ID card and a comprehensive pet passport for all their health records. From their adorable photo to their unique personality traits, every detail is captured. It’s more than an ID; it's a celebration of your bond. Keep them safe, organized, and officially cute.
• •Don't settle for basic. Upgrade your pet's ID game. ✨ Keep them safe and stylish with their own official passport. Tap the link in our bio to create yours! #PetSafety #GiftsForPets #DogMom #CatDad
• •Psst... We made something special for your furry friend. An ID as unique as they are. Open up to see how cute official can be!
• •Officially Cute, Seriously Safe. Get 15% off your first personalized Pet ID & Passport Kit.