Tono de Marca

Aspirational, practical, sophisticated, empowering, and relatable, emphasizing luxury and quality.

Valores de Marca

• •Innovation and Practicality
• •Quality Craftsmanship
• •Empowerment
• •Timeless Style
• •Authenticity

Mejores Prácticas

• •Lead with the "Why": Always connect the product features back to the core brand story – solving the problem of a busy, multifaceted life. Emphasize the convenience and versatility that the founder herself sought.
• •Use Sophisticated and Evocative Language: Employ words that convey luxury, quality, and timelessness. Terms like "handcrafted," "Italian leather," "supple," "elegant," and "couture" reinforce the brand's premium positioning.
• •Maintain a Relatable and Empowering Tone: Speak directly to the target audience of modern, professional women. Acknowledge their challenges and present Pelli Couture as a stylish solution.
• •Highlight the Innovation: The patented bag system is a unique selling point and should be consistently mentioned where relevant. Use clear and simple language to explain how it works.
• •Be Consistent Across Platforms: Ensure the tone, values, and key messages are harmonized across the website, Instagram, TikTok, and any other marketing channels. This creates a strong and recognizable brand identity.

Percepción Social

Perceived as a niche luxury brand offering unique, practical solutions for discerning customers, valuing quality, clever design, and longevity. Associated with high-quality 'Made in Italy' and 'Made in USA' craftsmanship.

Ejemplos de Copy

• •From boardroom to boardwalk without missing a beat. Our patented Jessica Tote System, with its interchangeable covers, adapts to your day, so you don't have to. One bag, endless styles. Effortless elegance is just a zip away.
• •Meet the Maria Bag: your new partner in elegance. Handcrafted from supple Italian leather, its timeless design and versatile straps will carry you through every moment of your week. Because a woman on the move deserves a bag that can keep up.
• •Adorn yourself with intention. Our new handcrafted stackable bracelets, designed in our Long Island studio, are the perfect whisper of luxury for your everyday style. Mix, match, and make a statement that is uniquely you.
• •Pelli Couture was born from a simple idea: that a handbag should be as versatile as the woman who carries it. We blend innovative design with timeless craftsmanship to create pieces that are not just beautiful, but brilliantly practical.
• •Monday's hustle calls for coffee and a bag that holds it all. Our Rivet Tote is the perfect companion for a busy week ahead. What's the one thing you can't leave the house without? #PelliCouture #WorkWearStyle #LeatherTote