Tono de Marca

Trustworthy, Educational, and Encouraging

Valores de Marca

• •Commitment to Education
• •Quality and Reliability
• •Accessibility
• •Innovation
• •Community and Family

Mejores Prácticas

• •Lead with Trust and Heritage: Always leverage the brand's 45-year history and its origin as a company founded by teachers. Phrases like 'Trusted by generations,' '45 years in education,' and 'By teachers, for students' should be woven into copy to reinforce authority.
• •Maintain a Bilingual Balance: Continue using a mix of English and key Bahasa Malaysia terms ('buku,' 'siri,' 'kanak-kanak'). This reflects the brand's Malaysian identity and makes it instantly relatable to the target audience.
• •Focus on the 'Why' (Benefits over Features): Instead of just stating a book has '200 pages,' explain the benefit: '200 pages of guided exercises to build exam confidence.' Frame products in terms of the positive outcomes for the child or student, such as improved skills, better grades, or a newfound love for learning.
• •Adopt a Persona for Each Platform: While the core values remain the same, the tone should be adapted. Keep LinkedIn professional and milestone-focused. Use a friendly, parent-to-parent, and encouraging tone on Facebook and Instagram. Be energetic, quick, and visually driven on TikTok.
• •Always Circle Back to Community: Incorporate user-generated content, run contests, ask questions, and feature customer stories. Use language that makes the audience feel like part of the 'Pelangi family.' Phrases like 'Join our community of learners' or 'Loved by parents across Malaysia' can strengthen this bond.

Percepción Social

Pelangi Books is widely perceived as a foundational and reliable pillar of the Malaysian educational system.

Ejemplos de Copy

• •For Every Step of Their Learning Journey. From their first words to their final exams, trust Pelangi to provide quality, curriculum-approved books for every student. Celebrating 45 years of educational excellence in Malaysia.
• •(Image/Video: A child's finger touching a SmartPen to a colorful book, with an animal sound playing). Hear the jungle roar! 🦁 Our SmartPen brings stories to life. Watch your child's eyes light up as they learn through sight, sound, and touch. Tap the link in our bio to discover the magic of interactive learning. #PelangiSmartPen #FunLearning #BukuKanakKanak
• •Make homework a joy, not a chore. Are you looking for new ways to keep your child engaged after school? Our latest activity and coloring books are designed by educators to be both fun and educational, helping to reinforce key skills while they play. Shop our new arrivals now and get 10% off!
• •(Scene 1: Fast-paced cuts of various book covers: textbooks, storybooks, puzzles). Voiceover (upbeat): School revision? (Scene 2: Child happily coloring in a book). Voiceover: Weekend fun? (Scene 3: A student using a reference book and nodding confidently). Voiceover: Prepping for SPM? (Scene 4: All books displayed together with the Pelangi logo). On-screen text: Pelangi has it all! Your trusted bookstore. #PelangiBooks #BookTokMalaysia #SPM2025
• •Subject: A Little Help for the Upcoming School Holidays Hi [Parent's Name], With the school holidays just around the corner, we've curated a special collection of books to keep young minds active and entertained. From exciting science comics to creative puzzle books, discover teacher-approved resources that make learning feel like play. Plus, as a thank you for being part of our community, enjoy free shipping on your next order. Let's make this a productive and fun holiday break!