Tono de Marca

friendly, youthful, and aspirational

Valores de Marca

• •Self-Expression and Individuality
• •Aesthetic and Trend-Consciousness
• •Community
• •Joy and Positivity

Mejores Prácticas

• •Speak the Language of Your Audience: Continue using conversational language, relevant slang (e.g., "vibe," "glow-up"), and emojis to maintain a friendly and relatable voice.
• •Focus on "The Why," Not Just "The What": Instead of just describing a case as "durable," frame it as "cute and tough enough to handle your daily adventures." Connect products to feelings and identity—it's not just a case, it's a statement piece.
• •Encourage and Amplify User Voices: Consistently feature user-generated content (with credit). This reinforces community values and serves as authentic social proof, building trust more effectively than branded content alone.
• •Maintain Visual and Tonal Cohesion: Ensure that the cheerful, youthful, and aesthetic tone is reflected not only in the words used but also in the visuals. All photos, videos, and graphics should align with the established soft, trendy, and positive brand identity.
• •Be Interactive and Personable: When responding to comments and messages, maintain the brand's friendly tone. Ask questions in captions and genuinely engage with the answers to make followers feel seen and valued, strengthening the brand-customer relationship.

Percepción Social

The public perception of Pegasus Shop among its target audience appears positive. It is viewed as a go-to source for cute, trendy, and "Instagrammable" tech accessories. The brand is perceived as being in tune with current aesthetic trends. However, like many online-only retailers discovered through social media, potential new customers may feel a slight apprehension regarding legitimacy and product quality until proven otherwise. The brand's active and professional presence on its own platforms helps to build trust and mitigate these concerns.

Ejemplos de Copy

• •Your phone called, it wants a cosmic upgrade ✨ Introducing the 'Starry Night' case. Tap to make your tech match your vibe. 💫 #pegasusshop #aesthetic #phonecase
• •The best part of our day is sending these beauties to their new homes! 🥰 Who’s next? #smallbusiness #packanorder #phonecases #cute
• •Don't just protect your phone. Express yourself. Shop our collection of artistically designed cases and accessories.
• •Your OOTD isn't complete...without the perfect phone case. Find the case that tells your story. With dozens of unique, durable, and cute designs, Pegasus Shop has your back (and your phone's). Link in bio to explore! ✨
• •Psst... Your new favorite case is inside. Fresh designs just dropped! Get ready to give your tech a serious glow-up.