Tono de Marca

Playful & Joyful, Friendly & Approachable, Ethical & Transparent, Passionate & Genuine, Community-Oriented

Valores de Marca

• •Ethical Production
• •Sustainability
• •Quality & Durability
• •Creativity & Individuality
• •Family & Inclusivity
• •Transparency
• •Joy & Positivity

Mejores Prácticas

• •Create a Brand Voice Guide: Develop a simple internal document outlining the key elements of Peepa's tone (Playful, Friendly, Ethical, Passionate, Community-Oriented), including "do's and don'ts" for language, specific words/phrases to use or avoid, and how to address customers.
• •Embrace Storytelling: Continuously share the "why" behind Peepa – the founder's inspiration, the journey of ethical production, the stories of the artisans (if appropriate and with permission), and how the clothing brings joy to families. This reinforces the genuine and passionate aspects of the tone.
• •Consistent Visuals and Language: Ensure that the playful, colourful visuals on the website and social media are always matched by equally vibrant, friendly, and ethical messaging in the captions, product descriptions, and customer interactions.
• •Engage Authentically: When responding to comments, messages, and reviews, maintain the friendly, approachable, and helpful tone. Personalize responses where possible and always reflect the brand's core values, especially transparency and community.
• •Train Your Team (if applicable): Ensure anyone responsible for creating content or interacting with customers (e.g., customer service, social media managers) understands and can effectively implement the brand's tone of voice. Regular refreshers can be helpful.

Percepción Social

Positive & Trusted, Vibrant & Unique, Ethically Conscious Choice, Good Quality & Value for Money, Child-Friendly & Parent-Approved

Ejemplos de Copy

• •🌈 Burst into color! 🌈 Our NEW collection just dropped, and it's packed with all the playful prints and super-soft organic cotton you know and love. Get ready to make every day an adventure in Peepa! Ethically made, joyfully designed. ✨ Shop the happy vibes now (link in bio)! #PeepaBrights #EthicallyMadeFun #NewCollection
• •☀️ Hello Sunshine! Your Dose of Peepa Colour is Here! ☀️ (Body Snippet): Hey Peepa Family! Ready to add a splash of joy to your wardrobe? We've been busy bees 🐝 designing our latest range of ethically crafted goodies, made with the softest GOTS certified organic cotton that’s kind to skin and our planet. From playful patterns for your little explorers to comfy-brights for you, discover your new favourite happy outfit!
• •Meet the Adventure Tee! 🚀 Crafted from the dreamiest GOTS certified organic cotton, this tee is ready for cartwheels, tree-climbing, and all-day play. Our vibrant [Pattern Name] print sparks imagination, while our commitment to ethical production means you can feel good about what they wear. Soft, durable, and oh-so-Peepa-fully colourful! #HappyAdventures #OrganicKidsWear
• •Dress Your Family in Joy & Values! ❤️ At Peepa, we believe colourful clothing can also be consciously made. Our GOTS certified organic cotton pieces are designed in Canada and ethically crafted in India by artisans earning fair wages in safe conditions. Choose bright, choose kind, choose Peepa. Learn more about our ethical journey: [Link to Ethical Production Page] #WearYourValues #PeepaEthical
• •It all started with a love for vibrant colours and a dream to do things differently. Peepa was born from a desire to create beautiful, high-quality clothing that not only looks good but *feels* good – inside and out. We pour our hearts into every design and are committed to ethical practices every step of the way, so you can fill your family's life with colour, consciously. Welcome to the Peepa family!