Tono de Marca

Empowering, Creative, and Inclusive

Valores de Marca

• •Feminism
• •Creativity
• •Community
• •Learning
• •Authenticity

Mejores Prácticas

• •Lead with a "Why": Always connect the product or service back to the core values of feminism, community, or creative empowerment. Instead of just saying "New product available," say "A new story of empowerment, told through thread.
• •Use Inclusive Language: Consistently use gender-neutral and welcoming terms (like "creators," "makers," "community," and inclusive Spanish terms like "todes") to reinforce the brand's commitment to being a safe space for everyone.
• •Tell Authentic Stories: Weave Nicole's personal journey and the inspiration behind each piece into the copy. Authenticity is the brand's superpower; sharing the "how" and "why" behind the art will resonate more than just describing the "what."
• •Focus on the Process, Not Just the Product: Emphasize the therapeutic and joyful experience of creating. Use words like "journey," "discovery," "healing," and "process." This positions the brand as a guide and companion in creativity, not just a seller of goods.
• •Foster Interaction with Questions: End social media posts and newsletters with open-ended questions that invite sharing and dialogue. Examples: "What does creativity mean to you?" or "Share a time when making something helped you heal." This actively builds the community the brand values.

Percepción Social

The public and customer perception of Pecoracraft is highly positive and closely tied to its founder, seen as authentic & mission-driven, offering high-quality & unique art, and providing a safe & inspiring community.

Ejemplos de Copy

• •More than thread and fabric. This is a story. ✨ Our latest piece, 'Bruna', is a celebration of quiet strength. Each stitch is a reminder that creativity is a form of healing and power. Hand-embroidered with a touch of watercolor to bring her story to life. Find your story on our website. #FeministEmbroidery #Pecoracraft #ArtWithMeaning
• •Your Creativity is Welcome Here. Join our embroidery workshops in Valencia. A safe space to learn, create, and connect with a community of fellow makers. No experience needed—just an open heart. Book your spot today!
• •A Story in Every Stitch + A Workshop for You
• •The 'Resilience' DIY Embroidery Kit: Ready to start your own creative journey? This kit includes everything you need to create a beautiful piece of art that's uniquely yours. We believe in learning over perfection. Embrace the process, find joy in every stitch, and empower yourself through creation. This isn't just a kit; it's an invitation to discover your own resilience.
• •(Video: Quick cuts of people smiling and embroidering at a workshop) Text Overlay 1: Looking for a creative outlet? (Video: Close up on a finished, beautiful embroidery piece) Text Overlay 2: Find your community. (Video: Shot of Nicole Newman welcoming people into the studio) Text Overlay 3: Join a Pecoracraft workshop. ✨ Voiceover/Caption: Welcome to our studio! A safe space to create and connect. Sign up for our next feminist embroidery workshop! Link in bio. #Pecoracraft #EmbroideryWorkshop #Valencia #CreativeCommunity