Tono de Marca

girly, empowering, and trendy

Valores de Marca

• •Confidence and Empowerment
• •Individuality and Unique Beauty
• •Community

Mejores Prácticas

• •Maintain Consistent Brand Language: Always use brand-specific terms like "Gems" for customers and "Pearls" for lashes across all platforms. This reinforces brand identity and strengthens the community feel.
• •Lead with Empowerment: Frame all copy around the core value of boosting confidence. Use active, empowering language that focuses on how the customer will feel (e.g., "unleash your confidence," "own your look," "shine brighter").
• •Use Visually Descriptive and Evocative Names: Continue the practice of giving lashes trendy and powerful names like "BOMBSHELL," "TOP TIER," and "GIRL'S NIGHT." This makes the products more memorable and marketable than simple numbered styles.
• •Highlight the "Why" Over the "What": Instead of just saying "we sell lashes," focus on the benefits. The copy should emphasize the convenience (at-home application), the financial savings (alternative to salon extensions), and the emotional payoff (confidence).
• •Create a Sense of Urgency and Exclusivity (When Stock is Available): Use phrases like "Limited Edition," "Fan Favorites," or "Get them before they're gone" to encourage immediate purchase. However, this should only be implemented when inventory is stable to avoid frustrating customers.

Percepción Social

Difficult to fully gauge due to limited independent reviews. Website reviews are 5-star but lack detail. A significant challenge is the 'sold out' status of most products, which can lead to perception of inactivity, unreliability, or poor inventory management, deterring potential customers. Social media is the primary source for current customer interaction and perception.

Ejemplos de Copy

• •✨ Gems, get ready to shine brighter than ever! ✨ Introducing ‘DIVINE’ - our newest set of Pearls designed to give you that heavenly, wispy look. Because you don’t need a special occasion to feel like a goddess. Tap to make them yours and show off your sparkle! #PearlsLashCo #LashGoals #NewProduct #DIYlashes #ConfidenceInAbox
• •Your beauty is the standard, Gem. ✨ Get that fresh lash extension look without the appointment. Our "TOP TIER" lashes are designed for easy application and all-day confidence. Shop now and discover your new best friend. #DIYlashes #BeautyHacks #PearlsLash
• •Hey Gem, Your Pearls Are Waiting!
• •My wallet is happy and my lashes are flawless. It’s a win-win. 😉 #GRWM #LashHack #PearlLashCo #BeautyOnABudget
• •Welcome, Gems. Discover our collection of luxury, at-home lash extensions and find the perfect Pearls to express your unique style.