Tono de Marca

Aspirational, confident, community-focused, encouraging, empowering, friendly, and approachable, aiming to inspire women to feel good and confident in their bodies.

Valores de Marca

• •Health and Wellness: Promoting an active and healthy lifestyle.
• •Community and Inclusivity: Building a supportive community for all women.
• •Sustainability and Environmental Responsibility: A commitment to eco-friendly production methods.
• •Innovation and Design: Creating activewear that is both functional and stylish.
• •Women-owned and run business, emphasizing power and love.

Mejores Prácticas

• •Emphasize Community and Empowerment: Use inclusive and encouraging language that fosters a sense of belonging. Highlight customer stories and user-generated content to build a strong community feel.
• •Focus on Fit and Function: Clearly communicate the practical benefits of the products, such as the high-waisted design, squat-proof material, and flattering seams. Use descriptive language that helps the customer visualize the comfort and performance.
• •Maintain a Confident and Aspirational Tone: The copy should inspire customers to be their best selves. Use strong verbs and positive framing to create an empowering brand voice.
• •Be Transparent About Brand Values: Consistently integrate key values like sustainability and female empowerment into the messaging across all channels to build trust and authenticity.
• •Showcase Versatility: Highlight how the activewear can be styled for different activities beyond the gym, appealing to a broader lifestyle focus.

Percepción Social

Generally positive, with praise for quality, fit, and flattering design, particularly the 'booty contouring' leggings and high-quality, squat-proof fabric. Some skepticism exists regarding sustainability claims due to lack of detailed information and criticism of low-effort influencer promotions.

Ejemplos de Copy

• •More Than Just Tights. It's a Movement. Join the thousands of women who are embracing their strength and style. Our activewear is designed to move with you, support you, and empower you. Feel the difference. Be the difference.
• •Your Second Skin is Here. Experience the perfect blend of comfort and performance. Our innovative, breathable fabric feels like a dream and works as hard as you do. From the gym to your daily grind, we’ve got you covered.
• •Confidence in Every Stitch. Designed by women, for women. We believe in creating pieces that celebrate your natural shape and inspire you to be your most powerful self. It’s not just about looking good, it’s about feeling unstoppable.
• •Sustainable Style for the Conscious Athlete. Look good, feel good, do good. Our commitment to sustainability means you can feel proud of your activewear. Join our community in making a positive impact on the planet, one workout at a time.
• •From a Morning Run to a Coffee Date. Our versatile activewear is made to keep up with your lifestyle. Effortlessly transition from your workout to whatever comes next, all while feeling comfortable and looking chic. The perfect fit for your busy life.