Tono de Marca

personal, enthusiastic, appreciative, informal, relatable, and passionate.

Valores de Marca

• •Small Business Pride
• •Customer Community
• •Authenticity and Transparency
• •Gratitude
• •Regional Identity

Mejores Prácticas

• •Lead with Gratitude: Start and end communications, especially announcements and updates, by thanking the community. This reinforces the brand's appreciative value.
• •Use Relatable, Informal Language: Incorporate friendly and enthusiastic words like "y'all," "amazing," "obsessed," and exclamation points to maintain an energetic and personal tone.
• •Share Behind-the-Scenes Content: Continue to post about the reality of running a small business (packing orders, designing new products) to strengthen the authentic connection with the audience.
• •Be Proactively Transparent: When issues like shipping delays arise, address them head-on with honesty and a positive spin ("We're so popular!"). This builds trust and manages expectations.
• •Foster Community with Inclusive Terms: Use collective and friendly terms like "girlies," "friends," or "y'all" to make customers feel like they are part of an exclusive and valued group.

Percepción Social

trending, popular, approachable, authentic small business with desirable products, enhanced by viral moments and the owner's personal story.

Ejemplos de Copy

• •Y'all asked, and we listened! ✨ Our brand new 'Southern Mama' collection just dropped on the site. These super soft tees are perfect for wrangling little ones or just enjoying a sweet tea on the porch. Thank you for supporting this small-town dream! Tap the link in our bio to shop!
• •Hey, Georgia! 👋 Did you know we're based right here in your backyard? Skip the shipping and use code 'LOCAL' at checkout for pickup. We've just restocked our viral tees, so grab yours before they're gone again! Thanks for shopping small with us!
• •Packing up another one of our best-selling bleached tees! I still can't believe this is my life. Every single order makes my heart so full. Thank you, thank you, thank you! ❤️ #SmallBusinessOwner #GraphicTees #ShopSmall #PackingOrders
• •A little surprise is inside... (and a restock update!)
• •We're blown away by your support! Please note: due to amazing demand, our current turnaround time is 15-20 business days. We promise it's worth the wait! Thank you for your patience.