Tono de Marca

Playful, Modern, and Social

Valores de Marca

• •Connection and Community
• •Fun and Enjoyment
• •Modern Aesthetics and Style
• •Accessibility

Mejores Prácticas

• •Use Casual & Inclusive Language: Incorporate conversational words and phrases like "mahj," "crew," "get-together," and "vibe." This makes the brand feel like a friend rather than a corporation.
• •Focus on the 'Why,' Not Just the 'What': Emphasize the experience—connection, laughter, and creating memories—over just the product features. Highlight how the products "bring friends and family together."
• •Ask Engaging Questions: Prompt interaction in social media and ad copy by asking questions like "Who's in your Mahj crew?" or "What's your go-to game night snack?" This fosters a sense of community.
• •Stay Visually Consistent: Ensure that the playful and modern tone of the copy is matched by vibrant, high-quality images and a consistent, stylish aesthetic across all platforms.
• •Tap into Cultural Trends: Continue to create timely and relevant products, like the "Taylor's Tiles," that connect with the interests of a modern audience and show that the brand is current and in-the-know.

Percepción Social

Positively perceived; customers praise unique and clever designs, excellent customer service, trustworthiness, responsiveness, and commitment to customer satisfaction. The brand is also seen as accessible and connected to pop culture.

Ejemplos de Copy

• •Game night just got a glow-up. ✨ Our Vibrant Vibes tiles are here to make your next get-together unforgettable. Who are you inviting to your #mahj party? Tag your crew! #PeaceLoveMahjong #GameNight
• •Wanna mahj? Your weekend plans are inside.
• •Inspired by warm sunsets and cool company, our Desert Dreams tiles bring a touch of bohemian chic to the table. This isn't your grandmother's Mahjong set (unless she's super cool). It's a vibe. A reason to gather your favorite people and make some memories. Ready to play?
• •More Than a Game. It's a Get-Together. Shop modern Mahjong sets designed for connection and fun.
• •Tired of the same old hangs? It's time to Mahj! Peace Love Mahjong makes it easy and fun to learn and play this classic game with a modern twist. Bring your friends, bring the snacks, and let the good times roll. Shop our fun, affordable sets today!