Tono de Marca

Rebellious & Edgy, Authentic & No-Nonsense

Valores de Marca

• •Quality: small-batch, bold flavor, uncompromising quality, precision roasting, specialty grade coffee.
• •Individuality/Non-Conformity: Catering to rebels and those who don't do boring.
• •Grit/Resilience: Roasted with grit, veteran-owned.
• •Natural Ingredients: all natural, gluten free, allergen free, vegan, and no added sugar.

Mejores Prácticas

• •While being bold, ensure the core message about coffee quality and what the customer is getting remains clear and easy to understand.
• •Highlight what makes Bad Panda Coffee stand out from generic coffee brands.
• •Tell Stories of "Rebellion" and Quality: Share the "veteran-owned" story, the "grit" behind the roasting, or the "badass farms" they source from.
• •Use humor and irreverence, but avoid being offensive or alienating potential customers.
• •Incorporate customer testimonials or reviews to build trust and credibility.

Percepción Social

Edgy, anti-establishment, high-quality coffee for those who appreciate authenticity and don't conform to the norm.

Ejemplos de Copy

• •Drink different
• •From rich, dark profiles that hit like a wake-up call, to smooth, subtly sweet blends that charm your taste buds before kicking them into gear—Bad Panda's got your back.
• •Sourced from badass farms, roasted with precision, and made for coffee lovers who don't do boring.
• •Just really good coffee
• •Taste the difference when you ditch the dull.