Tono de Marca

Inspirational, Authoritative, Empowering, Professional yet Approachable. The language is confident and motivating, blending high-level strategic thinking with an encouraging, hands-on mentor approach.

Valores de Marca

• •Resilience
• •Innovation
• •Diversity and Inclusion
• •Empowerment and Mentorship
• •Passion

Mejores Prácticas

• •Lead with Empowerment: Every piece of copy should aim to inspire and empower the reader. Use active, commanding verbs and focus on what the entrepreneur can achieve with guidance.
• •Champion Diversity Explicitly: Regularly and authentically integrate the commitment to DEI into your messaging. This is a core value and a key differentiator. Avoid tokenism by being specific about who you aim to support.
• •Use Storytelling to Demonstrate Resilience: Instead of just saying "be resilient," share brief anecdotes or case studies (even if hypothetical) about overcoming failure. This makes the concept tangible and relatable.
• •Maintain an Authoritative Yet Accessible Voice: Balance high-level concepts like "legacy" and "vision" with accessible, encouraging language. Position the brand as an expert who is on the reader's side, not talking down to them.
• •Focus on "Legacy" and "Impact": Frame the benefits of the mentorship and guidance beyond just financial success. Emphasize the long-term impact on the world and the creation of a lasting legacy, which aligns with the brand's visionary tone.

Percepción Social

Perceived as a visionary and energetic entrepreneur and leader who combines big-picture thinking with a focus on execution. Testimonials highlight creativity, intelligence, charm, and grace under pressure, positioning the brand as a formidable leader and negotiator. Credibility and authority are reinforced by media mentions in reputable outlets.

Ejemplos de Copy

• •Resilience isn't just about bouncing back. It's about bouncing forward. In my years of launching and advising startups, I've learned that every failure is a lesson in disguise. Turn your obstacles into your greatest opportunities. #Entrepreneurship #Startup #Resilience #FailFast
• •Build More Than a Business. Create a Legacy. Partner with a mentor who has turned bold visions into reality. Let's ignite your passion and build an enterprise that lasts.
• •Are you a founder with a world-changing idea? I'm here to help you navigate the uncharted terrains of business. My mission is to empower the next generation of diverse leaders—especially women, people of color, and LGBTQIA+ pioneers. Let's build the future, together. #BeAUnicorn #DEI #StartupAdvisor
• •Subject: Your Biggest Challenge is Your Greatest Asset. Hi [Name], The entrepreneurial journey is never a straight line. It's filled with pivots, challenges, and moments of doubt. But within those challenges lies your unique strength. My new book, 'Unicorn Rising,' is a guide to harnessing that power. Discover how to turn passion into profit and resilience into your legacy.
• •Stop trying to fit in. Your unique vision is meant to stand out. I partner with entrepreneurs who are ready to challenge the status quo and build something meaningful. Together, we'll refine your strategy, amplify your impact, and ensure your voice is heard. This is more than mentorship; it's a movement.