Tono de Marca

Authentic & Passionate, Premium & High-Quality, Educational & Storytelling, Warm & Welcoming (Conversational), Resourceful & Conscious

Valores de Marca

• •Authenticity
• •Quality
• •Passion for Pasta & Italian Culture ("Italianità")
• •Customer Experience & Connection
• •Craftsmanship & Tradition
• •Sustainability & Resourcefulness
• •Innovation & Accessibility
• •Community

Mejores Prácticas

• •Embrace “Italianità”: Always infuse copy with the warmth, passion, and storytelling spirit of Italy. Use Italian words sparingly and appropriately (e.g., "nonna," "amici," "famiglia," "buon appetito") to add authentic flavour.
• •Highlight Freshness & Quality: Consistently use descriptive adjectives that emphasize the premium nature of the ingredients and the artisanal craftsmanship of the pasta (e.g., "fresh," "handmade," "artisanal," "finest," "restaurant-quality").
• •Tell the Story: Go beyond just describing the dish. Share its regional origin, the story behind the recipe, or the special ingredients used. This educates and engages the customer.
• •Maintain a Warm, Conversational, yet Expert Voice: Be approachable and friendly, but also knowledgeable and authoritative when discussing Italian culinary traditions. Avoid overly casual slang but don't be overly formal.
• •Be Consistent Across All Channels: Ensure the tone is unified across the website, social media, email marketing, packaging, and even in-restaurant communication. This builds a strong, recognizable brand identity.

Percepción Social

Premium Product, Authentic Italian Experience, Convenient Treat, Educational & Engaging, Good Quality but Can Be Expensive, Growing & Ambitious Brand, Generally Positive Customer Service

Ejemplos de Copy

• •Headline: Bring Italy's Heart to Your Table. Discover [Dish Name], a centuries-old recipe from [Region]. Body: Imagine nonna's kitchen, the aroma of simmering sauce, the pride in handmade pasta. That's the spirit we capture in our [Dish Name]. Crafted with [Key Ingredient 1] and love, it's more than a meal – it's a five-minute journey to Italy. Buon appetito!
• •Headline: Tired of the Same Old Pasta? Experience True Italianità. Body: Forget what you know about supermarket pasta. At Pasta Evangelists, we're passionate about authentic flavours and artisanal traditions. This week, let us transport you to [Region] with our [Special Dish of the Week], featuring [Unique Ingredient/Pasta Shape]. Taste the difference dedication makes.
• •Headline: Unlock the Secrets of a Roman Masterpiece: Our 'Carbonara of Dreams'. Body: There's carbonara, and then there's our Carbonara. We use only guanciale, Pecorino Romano DOP, and fresh, golden egg yolks – just as tradition dictates. No cream, no shortcuts, just pure, unadulterated Roman joy, ready in minutes. Indulge in perfection.
• •Headline: More Than Just Dinner. It's an Evangelist Experience. Body: From the first click to the last bite, we're dedicated to bringing you the soul of Italy. Our fresh, handmade pasta and exquisite sauces are a taste of tradition, delivered. But it doesn't stop there. Join our Pasta Academy, or dine with us at Harrods, and truly immerse yourself in the art of Italian pasta.
• •Headline: Sustainable Indulgence: Delicious Pasta That Loves Our Planet. Body: Inspired by the resourceful Italian mamma, we believe in flavour without waste. Our pre-portioned ingredients mean minimal leftovers, and our packaging is [mention specific recyclable/biodegradable feature]. Enjoy a five-star pasta experience that's as kind to the earth as it is to your palate.