Tono de Marca

authentic, reflective, and artisanal

Valores de Marca

• •Craftsmanship & Heritage
• •Authenticity & Uniqueness
• •Simplicity & Natural Beauty
• •Attention to Detail

Mejores Prácticas

• •Prioritize Storytelling over Selling: Focus the narrative on the process, the inspiration, and the materials. The sale is a natural result of a compelling story, not the primary objective of the copy.
• •Use a Humble and Personal Voice: Write as the artisans, not as a faceless corporation. Use "we," "our," and "us" to foster a direct connection with the audience. Phrases like "from our hands to yours" reinforce this personal touch.
• •Emphasize a "Slow Craft" Mentality: Use words that convey deliberation, care, and time—such as "slowly," "carefully," "by hand," and "made to order." This manages customer expectations and reinforces the value of the product.
• •Maintain Visual and Textual Harmony: Ensure the clean, minimalist aesthetic of the photography is mirrored in the copy. Keep sentences clear, uncluttered, and purposeful. Avoid exclamation points and overly enthusiastic language, which would clash with the calm, reflective tone.
• •Focus on "Why" Not Just "What": Instead of just describing a ring, describe the inspiration behind it or the feeling it's meant to evoke. Explain *why* you use a specific technique or material to connect with customers on a deeper, value-based level.

Percepción Social

Customers and followers interact with a brand that is perceived as high-quality, exclusive, and genuine. The frequent "Sold Out" status cultivates desirability and value. The brand is seen as a purveyor of lasting, meaningful objects, not a fast-fashion entity.

Ejemplos de Copy

• •Forged from silver, inspired by time. Each line and curve is a quiet story told by our hands, for yours. The Storyteller Ring, made to order in our LA studio. #PassingDays #HandmadeJewelry #TimelessDesign
• •From a fallen tree, a new life begins. This live edge bowl was shaped by hand, following the wood's natural grain and spirit. A piece of California wilderness for your home, perfect for holding treasures or simply admiring. #PassingDaysOriginals #Woodwork #MadeInLA
• •In a world of the temporary, we choose the timeless. Passing Days creates handmade jewelry and woodwork using centuries-old techniques. Each piece is an original, crafted with intention in our small Los Angeles studio. Discover the story behind our work.
• •Hello from the studio, As the days pass, we're slowly and carefully bringing our latest collection to life. Thank you for appreciating the time and care that goes into every piece. A preview of what's coming to the shop next week is now on the journal. [Link to blog/journal]
• •(Video showing the polishing of a cuff) The final polish. It's in these quiet moments that a piece truly finds its character. We can't wait to send this one off to its new home. #ArtisanMade #SlowCraft #PassingDaysCo