Tono de Marca

Transactional and impersonal

Valores de Marca

• •Aspirational Style
• •Value-Driven
• •Anonymity

Mejores Prácticas

• •Establish a Single Language of Operation: Immediately audit and translate the entire website into a single, consistent language (e.g., English). This is the most critical step to appear professional and build foundational trust.
• •Develop a Brand Voice Guide: Formally define the brand's tone (e.g., "Chic, Confident, and Approachable"). This guide should include key messaging pillars and a list of "do's and don'ts" to ensure all future copy is consistent.
• •Create a Social Media Presence: Start with one or two key platforms (like Instagram and TikTok) to visually showcase products, share styling tips, and engage directly with potential customers. This builds community and provides social proof.
• •Tell Your Brand Story: Write and prominently feature an "About Us" page. Explain the brand's mission, who is behind it, and what makes the products special. Transparency is essential to overcome the current perception of untrustworthiness.
• •Prioritize Benefit-Oriented Copy: Shift from simply listing product features to describing the benefits and feelings they evoke. Instead of "Puffy Series Bag," write about "The perfect lightweight bag for all-day comfort and style." This connects the product to the customer's life.

Percepción Social

Non-existent or highly negative, perceived as untrustworthy and potentially fraudulent due to lack of marketing, social media presence, and hidden identity.

Ejemplos de Copy

• •Headline: Curated for the Moment. Designed to Last. Body: Welcome to PARNESSO, where timeless style meets modern design. Discover exclusive collections of apparel and accessories crafted to elevate your everyday.
• •Headline: Effortless Style, Redefined. Body: Meet the Puffy Bag: your new go-to accessory. With its cloud-like quilted texture and surprisingly spacious interior, it blends high-fashion aesthetics with practical design. Perfect for making a soft-yet-bold statement from day to night.
• •Headline: The PARNESSO Philosophy. Body: We believe style is a form of self-expression. PARNESSO was founded on the simple idea that everyone deserves to own pieces that make them feel confident and chic. We focus on curating limited-run collections that you won't find anywhere else, ensuring your look is always fresh and distinctive.
• •Caption: The anatomy of a perfect summer look. Our 3-Piece Yazlık Set combines a lightweight feel with a structured silhouette for effortless elegance. How would you style it? #ParnessoStyle #SummerSets #OOTD
• •Subject: Your Exclusive Welcome: 10% Off Your First PARNESSO Piece. Body: As a thank you for joining the PARNESSO family, we're giving you 10% off your first order. Find the signature piece you’ve been searching for and start your style journey with us today. Use code WELCOME10 at checkout.