Tono de Marca

Artisanal & Sophisticated, Passionate & Authentic, Eco-conscious, Approachable & Customer-centric

Valores de Marca

• •Quality & Craftsmanship
• •Innovation
• •Natural Materials & Aesthetics
• •Durability & Reliability
• •Customer Satisfaction

Mejores Prácticas

• •Develop a Brand Voice Chart: Create a document that explicitly defines the brand's personality traits (e.g., "Artisanal," "Passionate," "Authentic," "Sophisticated"), and for each trait, list "Do's" and "Don'ts" for language, phrasing, and style. Include examples of the brand voice in action.
• •Prioritize "Wood" and "Craftsmanship" Keywords: Consistently weave in terms that evoke the natural, handcrafted quality of the products, such as "natural wood," "hand-finished," "artisanal," "savoir-faire," "unique grain," and the specific names of wood species used.
• •Tell the Story: Continue to share the "why" behind the brand – the passion for wood, the innovation in design, and the French heritage. This builds an emotional connection beyond the product itself.
• •Maintain a Sophisticated yet Accessible Vocabulary: Use elegant and descriptive language that reflects the quality of the product, but ensure it remains understandable and inviting, not alienating or overly technical. Avoid jargon where simpler, more evocative terms will suffice.
• •Consistent Visual and Textual Language Across Platforms: Ensure that the tone of the website copy is mirrored in social media posts, email marketing, and any customer service interactions. The visual elements (photography style, color palette) should also complement and reinforce this artisanal and natural-focused tone.

Percepción Social

PSIR.FR aims to be perceived as a specialized, high-quality French eyewear brand that values craftsmanship and natural materials.

Ejemplos de Copy

• •Headline: PSIR: Where French Savoir-Faire Meets the Soul of Wood. Body: "Rediscover eyewear. Each PSIR frame is a testament to meticulous craftsmanship, born from a passion for natural beauty and innovative design. Experience the unique warmth and character of sustainably sourced wood, crafted into eyewear that’s as individual as you are. See the world differently."
• •Social Media Post (Instagram): (Image: Close-up of the wood grain on a pair of PSIR glasses) Caption: "The Earth’s fingerprint, elegantly wearable. Our [Wood Type] frames aren't just made; they're brought to life, telling a story of nature and artistry. Feel the difference of genuine wood. #PSIR #WoodenEyewear #Artisanal #MadeInFrance #SustainableStyle"
• •Product Description Snippet: "Beyond fleeting trends, PSIR offers enduring style. Our 'Dijonnaise I' frames, carved from rich [Wood Type], blend timeless design with the organic elegance of wood. Lightweight, durable, and guaranteed for life – because true quality is an investment, not an expense."
• •About Us Section Excerpt: "It started with a simple idea: eyewear could be more. More natural, more soulful, more you. At PSIR, we pour our love for wood and our dedication to French craftsmanship into every pair of glasses. We’re not just making eyewear; we’re crafting future heirlooms."
• •Promotional Email Subject: Feel the Artistry: Discover PSIR’s New Wooden Wonders. Body: "Escape the ordinary. PSIR invites you to experience eyewear that awakens the senses. Our latest collection, featuring the innovative 'Hybride' line, masterfully fuses sleek metal with the timeless warmth of wood. Find your perfect pair and embrace a style that’s both sophisticated and down-to-earth."