Tono de Marca

Exclusive & Intimate, Elegant & Sophisticated, and Friendly & Accommodating

Valores de Marca

• •Personalization & Customization
• •Exclusivity & Uniqueness
• •Quality & Comfort
• •Customer Satisfaction
• •Passion for Paris

Mejores Prácticas

• •Emphasize Exclusivity and Personalization: Consistently use words like "private," "exclusive," "your own," "tailor-made," "personalized," and "intimate" to reinforce the unique nature of the service.
• •Use Elegant and Evocative Language: Describe the experience with sophisticated and sensory words that paint a picture of luxury, romance, and beauty (e.g., "glide," "bathed in light," "enchanting," "majestic," "serene").
• •Maintain a Warm and Welcoming Voice: Even while conveying luxury, ensure the tone is approachable and friendly, reflecting the praised customer service. Use "you" and "your" to speak directly to the customer.
• •Showcase Authentic Experiences through Storytelling: Incorporate snippets of customer experiences (anonymously or with permission) or create narratives that allow potential customers to imagine themselves on a private cruise, focusing on the emotions and memories created.
• •Visual Consistency Reinforces Tone: Ensure that all accompanying visuals (photos, videos) align with the elegant, sophisticated, and intimate tone of the copy. High-quality, professional imagery is crucial.

Percepción Social

Paris Boat Club is perceived very positively by customers. They are seen as a provider of high-quality, memorable, and exclusive private boat tours. The brand is associated with: Romantic and special occasions, A superior alternative to large tour boats, Excellent, friendly service, Value for a unique experience, Authentic Parisian Experience

Ejemplos de Copy

• •Headline: Your Private Seine Soirée Awaits. Body: Glide past Parisian icons, bathed in golden light, on an exclusive cruise designed just for you. Paris Boat Club offers an intimate escape on the water, far from the everyday. Create your unforgettable Paris story with us. #ParisBoatClub #PrivateCruise #SeineRiver #LuxuryTravel #ParisianDream
• •Headline: See Paris Differently. Truly Yours. Body: Imagine the heart of Paris unfolding before your eyes, without the crowds. Our private boat tours offer a personalized journey along the Seine, tailored to your desires. Whether a romantic rendezvous or a cherished family moment, experience the magic in elegant comfort. #ExclusiveParis #SeineCruise #ParisianExperience #PrivateTour #ParisBoatClub
• •Headline: The Key to Unforgettable Parisian Moments? A Private Boat. Body: Unlock a more personal Paris with Paris Boat Club. Our friendly skipper will guide you along the Seine, sharing unique views and ensuring your comfort. Bring your favorite champagne, create your playlist, and let the city's beauty be the backdrop to your perfect day. #ParisianCharm #SeineRiverCruise #CustomTour #ParisAdventures #ParisBoatClub
• •Headline: Celebrate in Style. The Seine is Your Stage. Body: Mark your special occasion with an unparalleled experience. A private Paris Boat Club cruise offers an elegant and intimate setting for anniversaries, proposals, or simply celebrating life. Let the romance of Paris amplify your joy. #ParisCelebration #LuxuryCruise #RomanticParis #SeineViews #ParisBoatClub
• •Headline: Beyond the Postcard. Your Authentic Parisian Journey. Body: Discover the soul of Paris from the serene waters of the Seine. Paris Boat Club provides an exclusive, sophisticated passage through the city's heart. More than a tour, it’s your private encounter with the City of Lights. Book your curated escape today. #UniqueParis #PrivateBoating #ParisianElegance #ExploreParis #ParisBoatClub