Tono de Marca

Knowledgeable, Aspirational, Personalized, Engaging

Valores de Marca

• •Expertise & Knowledge: A deep understanding of perfumery and a wide selection.
• •Customer Satisfaction & Personalized Service: A commitment to meeting individual customer needs, including finding rare items.
• •Authenticity: Providing genuine, original scents.
• •Discovery & Passion for Fragrance: Helping customers find their perfect scent, including unique and vintage options.

Mejores Prácticas

• •Develop Clear Brand Guidelines: Document Parfumelle's core values, mission, and the desired tone of voice (e.g., "Knowledgeable, Aspirational, Personalized, Trustworthy"). Provide examples of do's and don'ts for communication.
• •Ensure Consistency Across All Channels: The tone used on the website should align with social media, customer service interactions, and any marketing materials. This includes addressing the mixed language use – decide if it's a deliberate strategy for a bilingual audience or if channels should be language-specific.
• •Train Customer-Facing Teams: Anyone interacting with customers (sales, support) must embody the brand's tone. This is crucial for rebuilding trust, especially given recent negative feedback. Empathy, expertise, and a solutions-oriented approach are key.
• •Listen and Adapt to Audience Feedback: Monitor social media comments, reviews, and customer service interactions to understand how the brand is being perceived. Adjust messaging if the intended tone isn't resonating or if negative perceptions need to be addressed directly and transparently.
• •Storytelling that Reflects Values: Share the brand's history, the passion for fragrance, stories of sourcing rare scents, or customer testimonials (once service issues are resolved and positive stories can be authentically highlighted). This reinforces the brand's heritage and expertise.

Percepción Social

Historically positive (expertise, unique offerings), currently mixed to negative due to recent order fulfillment and customer service issues on Parfumelle.com. Confusion with other entities (Parfumelle.net, Lenor) also impacts perception.

Ejemplos de Copy

• •Headline: Rediscover a Lost Love. Or Find a New Signature. Body: At Parfumelle, we've spent decades unlocking the world of fragrance. From treasured vintage classics to the latest niche discoveries, our passion is connecting you to the extraordinary. What scent tells your story?
• •Headline: Beyond the Bottle. Your Personal Fragrance Journey. Body: For over 40 years, Parfumelle has been more than just a perfume store; we're curators of scent memories. Looking for that discontinued gem or a bespoke recommendation? Our experts are here to guide you. Explore our collection and the exclusive Parfumelle Scent Bar.
• •Headline: The Art of Scent, Mastered. Body: Parfumelle offers an unparalleled collection of the world's finest fragrances. We pride ourselves on our knowledge and dedication to sourcing authentic, exquisite perfumes for the discerning enthusiast. Elevate your senses.
• •Headline: Your Signature Awaits. Body: Don't just wear a fragrance, discover *your* fragrance. At Parfumelle, we believe in the power of scent to express individuality. Let us help you find or even create a scent that's uniquely you.
• •Social Media Post (Instagram/Facebook): Image: A beautifully arranged flat lay of vintage and modern perfume bottles. Caption: From timeless elegance to modern masterpieces, our collection is a tribute to the art of perfumery. ✨ Which iconic scent holds a special place in your heart? Share your memories below! #Parfumelle #LuxuryFragrance #NichePerfume #ScentStory #VintagePerfume