Tono de Marca

Sophisticated, Innovative, and Aspirational

Valores de Marca

• •Innovation & Artistry
• •Customization & Personalization
• •Quality & Excellence
• •Passion & Lifestyle

Mejores Prácticas

• •Emphasize "Parametric" as the Differentiator: Always connect the unique aesthetic of the furniture back to the innovative process of parametric design. Use terms like "algorithm-driven," "digitally crafted," and "computational design" to reinforce the brand's technological edge.
• •Use Aspirational and Evocative Language: Stick to a sophisticated vocabulary. Words like "vanguard," "sculptural," "fluid," "organic," and "masterpiece" align with the premium, artistic positioning of the brand.
• •Highlight Customization at Every Opportunity: The promise of "your own liking of size, color and form" is a powerful value proposition. Make this a recurring theme in ad copy, social media captions, and product descriptions to attract clients with specific needs.
• •Speak to the Target Persona: Address the "dynamic people, innovators, curious types" directly. Frame products not just by their features, but by how they empower this audience to express their unique style and forward-thinking mindset.
• •Maintain Visual and Textual Cohesion: Ensure the clean, modern, and artistic style of the photography and website is matched by the copy. The text should be as elegant and well-structured as the furniture itself—minimalist yet impactful.

Percepción Social

Online mentions and reviews, although sometimes conflated with a similarly named brand "Pera Design" in Paramus, NJ, generally point towards a positive perception focused on unique design and quality. Parametric furniture as a category is seen as original, functional, and visually striking, often compared to art objects. Customers who seek out this style are typically looking for statement pieces that are unconventional and reflect a modern aesthetic. Para-Designs is perceived as a niche provider for a discerning audience that values bold design and is willing to invest in non-traditional, high-concept furniture.

Ejemplos de Copy

• •The Art of Seating. Where mathematical precision meets organic form. Our new Benoia Chair isn't just a place to sit; it's a statement. Crafted through parametric design, its fluid lines are engineered for comfort and designed to inspire. Define your space. #ParaDesigns #ParametricFurniture #ArtOfDesign
• •Your Vision, Our Algorithm. For architects and interior designers who refuse to be limited by convention. Para-Designs offers fully customizable parametric furniture that adapts to your project's unique vision. Let's collaborate to create something extraordinary. Request a custom order and bring your dream design to life. #DesignInnovation #BespokeFurniture #ParaDesigns
• •Furniture That Flows. We are Para-Designs. We craft vanguard furniture for dynamic people, innovators, and curious types. Discover pieces that are more than objects—they are a lifestyle.
• •Don't Just Decorate. Innovate. Elevate your interiors with parametric wall art from Para-Designs. Each piece is a symphony of light, shadow, and form, customized to transform your space into a modern masterpiece. #WallArt #ParametricDesign #InteriorInspo
• •The Center of Conversation. The Clums Dining Table is engineered to be a focal point. Its algorithm-driven base creates a sense of movement and elegance, while the solid top provides a functional surface for life's best moments. Available in custom sizes and finishes to perfectly match your style. A master piece of form and function.