Tono de Marca

Playful and Imaginative, Conscious and Responsible, Design-Oriented and Modern, Authentic and Heartfelt, Educational

Valores de Marca

• •Sustainability
• •Creativity and Imagination
• •Quality and Durability
• •Safety
• •Regionality/Local Production
• •Family Connection
• •Transparency

Mejores Prácticas

• •Embrace "Playful Responsibility": Always balance the fun, imaginative aspect of play with the serious commitment to sustainability and safety. Let these two core elements shine through in your wording. For instance, use words like "adventure," "magic," "wonder" alongside "eco-conscious," "safe," " responsibly sourced."
• •Speak Parent-to-Parent: Channel the founder's authentic voice. Write as if you are sharing a wonderful, safe, and creative discovery with a fellow parent who shares similar values regarding their children's wellbeing and the environment.
• •Highlight the "Why" Behind the "What": Don't just describe the product; explain its benefits and the values it embodies. For example, instead of "This is a cardboard house," try "This cardboard house offers a sustainable way for your child to explore their creativity."
• •Use Warm, Evocative Language and Storytelling: Describe the experiences the toys enable – the shared moments of building, the imaginative scenarios, the pride of creation. Use sensory words where appropriate.
• •Maintain Visual and Textual Harmony: Ensure your copy's tone aligns with your visual branding (minimalist, natural, joyful). Use clear, concise language that is easy to read, often incorporating gentle calls to action that encourage engagement or exploration rather than aggressive sales tactics. Your Instagram is a good example of this harmony.

Percepción Social

The brand is generally perceived positively by those who engage with it, particularly within its target market of environmentally conscious and design-aware parents. It's seen as innovative for its use of cardboard in creating durable and engaging toys. The commitment to sustainability and local production resonates well and is a key differentiator. Customers and media highlight the aesthetic appeal and the encouragement of imaginative play. There is an appreciation for the founder's story and the mission to reduce plastic in children's rooms.

Ejemplos de Copy

• •Unlock a world of wonder! ✨ Our eco-friendly cardboard playhouse isn't just a toy, it's a spaceship, a castle, a secret den... all powered by imagination. Crafted from 100% recyclable materials, because big adventures shouldn't cost our planet. #Papperlapapp #SustainablePlay #CreativeKids #CardboardMagic
• •Whip up a feast of fun! The 'Tiny Taste Kitchen' is where little chefs learn, play, and grow. Made with love in Austria from sturdy, recyclable cardboard, it’s a delicious recipe for imaginative play and a healthier planet. Safe, stylish, and endlessly inspiring. 🌿
• •Build More Than Toys: Create Memories, Sustainably.
• •Tired of plastic clutter? 🤔 Discover Papperlapapp Spielwelten: Beautifully designed, award-winning cardboard toys that spark creativity and respect our Earth. See why parents who care about design and sustainability are choosing a new way to play. Shop our collection! (Link in bio)
• •Why Cardboard? The Surprising Benefits of Eco-Friendly Toys for Your Child's Development (and Our Planet!).