Tono de Marca

Whimsical and Enchanting, Inspiring and Creative, Community-Focused and Friendly, Nostalgic and Vintage, Passionate

Valores de Marca

• •Creativity and Self-Expression
• •Quality
• •Customer Happiness & Support
• •Community
• •Sustainability and Environmental Responsibility
• •Inspiration and Education

Mejores Prácticas

• •Develop a Brand Voice Guide: Document key characteristics of PaperWrld's tone (whimsical, inspiring, friendly, vintage-loving, passionate) with examples of do's and don'ts. This ensures anyone writing copy understands the desired voice.
• •Use Storytelling: Weave narratives into product descriptions and social media posts. Talk about the inspiration behind a design or the feeling a product evokes, aligning with the "every product tells a story" ethos.
• •Embrace Whimsical and Evocative Language: Incorporate words and phrases that align with enchantment, creativity, and nostalgia (e.g., "magic," "dream," "whisper," "vintage charm," "creative journey," "spark your imagination").
• •Maintain a Friendly and Inclusive Community Focus: Address the audience as "creative souls" or part of the "PaperWrld family." Encourage interaction, sharing, and celebrate customer creativity. This reinforces the community value.
• •Highlight Values Consistently: Subtly weave in brand values like sustainability (e.g., "crafted with care for you and the planet"), quality (e.g., "discover the difference of premium materials"), and the joy of creativity in relevant communications. This reinforces what PaperWrld stands for.

Percepción Social

Positive Recognition, Strong Community, Appreciation for Product Aesthetics and Quality, Valued for Eco-Friendliness, Customer Service and Shopping Experience

Ejemplos de Copy

• •Instagram Post (Image: Flat lay of a new vintage floral washi tape collection): "Unlock a garden of dreams with our newest arrivals! 🌸✨ Let these vintage floral washi tapes whisper stories onto your journal pages and transform your everyday notes into botanical masterpieces. Which bloom will inspire your next creation? #PaperWrld #VintageStationery #JournalingMagic #CreativeJourney #FloralDreams"
• •Email Subject Line for a New Product Launch: "Psst... Something enchanting just landed at PaperWrld! ✨" Email Body Snippet: "Hello, creative soul! Get ready to spark your imagination. Our latest collection, 'Whispers of the Woods,' has arrived, filled with earthy tones, mystical motifs, and the quality you love. Dive in and let your next journaling adventure begin! [Link to Collection]"
• •Website Banner for a Sale: "Your Creative Escape Awaits! ✨ Save 20% on all journaling essentials and let your imagination bloom. Craft your world with PaperWrld."
• •TikTok Video Caption (Video: ASMR of someone using their wax seal kit): "That satisfying seal... ✨ Sending a little magic out into the world, one vintage seal at a time. What stories will you seal today? #PaperWrld #WaxSeal #JournalingASMR #VintageVibes #CreativeMoments #StationeryLove"
• •Facebook Post Engaging the Community: "Hello, PaperWrld family! ❤️ We're so inspired by the beautiful ways you use our stationery to tell your stories. This week, we'd love to see your favorite journaling spreads! Share a photo in the comments below and let's fill this space with creativity and connection. #PaperWrldCommunity #JournalInspiration #ShareYourArt #CreativeTogether"