Tono de Marca

Humorous & Entertaining, Authentic & Relatable, Direct & Unfiltered, Community-Focused & Inclusive (within his fanbase), Casual & Informal

Valores de Marca

• •Entertainment
• •Authenticity
• •Community
• •Humor
• •Relatability

Mejores Prácticas

• •Know Your Creator, Know Your Audience: Deeply understand Papaplatte's specific humor, common phrases, inside jokes, and the way his community communicates. The copy should feel like an extension of his personality.
• •Use Casual & Colloquial Language: Avoid overly formal or corporate-sounding language. Embrace slang, abbreviations (where appropriate), and a conversational style that mirrors how Papaplatte and his fans talk.
• •Incorporate Humor (Wisely): Humor is key. This can be self-deprecating, observational, or based on shared community experiences. Ensure it aligns with Papaplatte's specific comedic style.
• •Be Direct and Authentic: Get straight to the point but do it with personality. Avoid jargon or overly elaborate descriptions. Authenticity means being relatable and not trying too hard to be something the brand isn't.
• •Engage with Community References: Subtly (or not so subtly) weave in catchphrases, memes, or recurring themes from Papaplatte's content. This strengthens the connection with dedicated fans and makes the merchandise feel more exclusive and meaningful to them.

Percepción Social

Highly Popular & Influential, Entertaining & Funny, Community Figurehead, Sometimes Controversial, Merchandise as an Extension of Fandom

Ejemplos de Copy

• •Product: Hoodie with a catchphrase (e.g., "Miesfürdich") Copy: "Feeling a bit 'Miesfürdich' today? Embrace it. This hoodie is basically a mood you can wear. Super comfy, obviously. Grab yours before Kevin keeps them all for himself." Tone Elements: Humorous, casual, direct, references community/creator.
• •Product: New T-Shirt Design Copy: "Yo Chat, fresh drop just landed! 🔥 New tee design is live – you know the vibes. Perfect for your next marathon stream (or just, like, existing). Limited stock, so don't sleep on this one." Tone Elements: Casual, direct, community-focused (using "Chat"), uses slang ("vibes," "fresh drop"), creates urgency.
• •Product: Accessory (e.g., Mug) Copy: "Your morning coffee called, it said it needs an upgrade. This mug won't magically make your gameplays better, but hey, at least you'll look cool failing. 🤷‍♂️ Get the new Papaplatte mug now." Tone Elements: Humorous, self-deprecating, relatable, casual.
• •General Shop Announcement (e.g., Sale) Copy: "Alright, listen up! We're feeling generous (or maybe just trying to clear out the warehouse, who knows). Big sale on selected stuff in the shop. Your wallet might cry a little, but your wardrobe will thank you. Go, go, go!" Tone Elements: Direct, humorous, informal, creates excitement/urgency.
• •Instagram Story for a New Item Teaser Visual: Sneak peek of a new item. Text Overlay: "Something new is cookin'... 👀 Pretty sure you're gonna want this one. Full reveal soon. Or maybe not. We'll see. 😉 #PapaplatteMerch" Tone Elements: Teasing, informal, playful, uses emojis common in social media, builds anticipation.