Tono de Marca

Discreet, Professional, and Supportive

Valores de Marca

• •Dignity
• •Quality & Reliability
• •Accessibility
• •Care

Mejores Prácticas

• •Prioritize Privacy in All Communications: Always use discreet language. In emails and on the website, reassure customers that packaging and delivery are private. Avoid overly enthusiastic or "salesy" language that could feel inappropriate for the product type.
• •Focus on Benefits, Not Just Features: Instead of only stating a product has "high absorbency," frame it as "provides peace of mind for hours" or "allows you to feel secure and confident." This connects the product's function to the user's emotional needs.
• •Use Clear and Simple Language: The target audience may include older adults or their caregivers. Avoid jargon where possible. Information should be easy to find and understand, especially regarding size, absorbency levels, and product type (e.g., pads vs. pull-ups).
• •Maintain a Supportive and Empathetic Voice: Use words that convey understanding and support, such as "comfort," "security," "well-being," and "confidence." The copy should make the customer feel understood and respected.
• •Ensure Visuals Align with the Tone: All imagery on the site should be professional, clean, and respectful. Avoid using images that could be seen as undignified or overly clinical. The visual identity should reinforce the values of care, cleanliness, and professionalism.

Percepción Social

As a Utility, Trust through Specialization, Private and Anonymous

Ejemplos de Copy

• •Comfort, Security, and Dignity at All Times. Discover our selection of incontinence aids chosen for you.
• •Serenity SoftDry pull-up diaper, absorbency level 8. Designed with breathable materials and side barriers for maximum protection against leaks. Ideal for extended use, it ensures dry skin and all-day comfort.
• •Your supply of well-being, delivered with the utmost discretion.
• •Our mission is simple: to provide high-quality incontinence aids that improve daily life. We understand the importance of trust and discretion, which is why every product in our catalog is selected to ensure reliability and comfort.
• •Find the Right Solution