Tono de Marca

Aspirational, Elegant, and Sincere

Valores de Marca

• •Timeless Design
• •Female Empowerment & Connection
• •Accessible Luxury
• •Thoughtful Craftsmanship
• •Effortless Confidence

Mejores Prácticas

• •Lead with the "Why": Always connect the product back to the core feeling—of confidence, of returning to oneself, of effortless elegance. The brand isn't just selling sunglasses; it's selling a feeling.
• •Use Refined, Minimalist Language: Avoid slang, overly casual phrases, or aggressive sales-speak ("Hurry!", "Slashed Prices!"). Opt for sophisticated and calm words like "discover," "elevate," "timeless," "crafted," and "considered."
• •Speak to the "Her": Write as if you are speaking to a smart, discerning, and busy woman. Acknowledge her life's complexities and offer the product as a simple solution to feel good. The brand story about motherhood is a powerful anchor for this.
• •Emphasize Story and Substance: In all copy, weave in the brand's values of thoughtful design, female-led creation, and timelessness. Use the "About Us" story as a wellspring for content.
• •Maintain Visual and Verbal Harmony: Ensure the clean, elegant, and warm aesthetic of the photography is matched by the copy. The words should evoke the same feeling as the images—calm, confident, and chic.

Percepción Social

Based on online mentions and the brand's narrative, PALMA Eyewear is perceived as a premium, independent, and heartfelt brand. Customers and media see it as a company with a strong, authentic story that resonates, especially with mothers. It is positioned as a thoughtful alternative in a crowded eyewear market, set apart by its focus on a specific female experience rather than general fashion trends. The emphasis on quality materials and timeless design helps it command a higher perception of value compared to fast-fashion accessory brands.

Ejemplos de Copy

• •Your daily moment of poise. Between the morning rush and the evening calm, there's you. Our Paris sunglasses are designed for the woman who does it all and does it with grace. Timeless design for your non-stop life. #PalmaEyewear #EffortlessStyle
• •Designed for a Feeling. More than just sunglasses. PALMA is a quiet confidence, a touch of elegance, and a return to you. Discover our collection of timeless eyewear, crafted with heart.
• •The Accessory to Your Life's Story. Your life is a beautiful blend of moments. Find the frame that fits every chapter. Designed by women, for women, PALMA Eyewear offers timeless style and a little reminder of you. Shop now for free shipping.
• •Modern Classic. Inspired by the city's enduring elegance, The London frame is for the woman who values substance and style. Crafted from premium acetate with full UV protection, it’s the only accessory you'll need to feel instantly put-together. Minimal, but never boring.
• •They're Back | Your favorite timeless pieces. By popular demand, our most-loved frames have returned. We believe in creating beautiful things that last—pieces that become part of your signature style. Thank you for making them a part of your story. Secure yours before they're gone again.