Tono de Marca

Activist, Supportive, Direct, Unapologetic, Mission-driven, Serious, and Empowering

Valores de Marca

• •Solidarity
• •Advocacy and Awareness
• •Cultural Preservation
• •Humanitarian Support
• •Justice and Human Rights

Mejores Prácticas

• •Lead with the 'Why': Always connect products back to the core mission. Every piece of copy should reinforce the values of solidarity, justice, and support, rather than focusing solely on product features like fabric or fit.
• •Use Empowering Language: Employ strong, active verbs and a confident tone. Phrases like "Show your support," "Stand with Palestine," "Wear the change," and "Be a voice" empower the customer and align with the activist nature of the brand.
• •Maintain Transparency: Be clear and specific about the donation promise. Mentioning the partner organization (if possible) or the percentage of profits donated builds trust and reinforces the brand's commitment to humanitarian aid.
• •Educate, Don't Just Sell: Use product descriptions and blog posts (a potential growth area) to explain the meaning behind the symbols. For example, explain the cultural significance of the Keffiyeh or the story of Handala. This adds depth and reinforces the value of cultural preservation.
• •Cultivate a Community Voice: Even without social media, use "we" and "us" in website copy to create a sense of a shared movement. Address customers as fellow supporters, not just consumers. This builds a loyal base that identifies with the brand on a deeper level.

Percepción Social

For its target audience, perceived as authentic, mission-driven, and a means of expression. Limited reach due to lack of social media presence. In broader public, subject to polarization.

Ejemplos de Copy

• •More Than a Scarf. A Symbol of Resilience. Wear Your Solidarity.
• •From Berlin, with love for Palestine. Every purchase supports aid on the ground and keeps the culture alive.
• •Stand for Justice. New 'Handala' Collection Inside.
• •We started palestine-support not just to sell products, but to build a platform. A platform for voices to be heard, for symbols to be seen, and for meaningful support to be given. Join us in this cause.
• •Your style can be your statement. Our 'Falastin' t-shirt is a testament to heritage and a call for a free future. #FreePalestine #SupportPalestine