Tono de Marca

Aspirational, accessible, and appreciative of art (for hand-painted art). Engaging, creative, personal, and encouraging (for custom paint-by-numbers).

Valores de Marca

• •Quality & Craftsmanship
• •Accessibility/Affordability
• •Personalization & Uniqueness
• •Creativity & Self-Expression
• •Customer Satisfaction

Mejores Prácticas

• •Segment and Tailor: Recognize the two main product lines (hand-painted art and custom kits) may appeal to slightly different motivations. Tailor the tone accordingly (e.g., more aspirational for gallery art, more encouraging/personal for DIY kits) while ensuring they both feel like they are from the same overarching brand that values art and creativity.
• •Emphasize "Hand-Crafted" and "Personal": Whether it's a canvas hand-painted by one of their artists or a custom kit hand-packed for a customer to paint their own memory, the human, personal touch is a key differentiator. This should be a consistent thread.
• •Use Evocative Language for Art: When describing the hand-painted canvases, use words that convey emotion, texture, and the impact of art (e.g., "vibrant," "dynamic," "statement piece," "transforms your space").
• •Be Clear and Encouraging for DIY: For the paint-by-number kits, the language should be simple, clear, and motivating. Focus on the ease of the process and the joy of creation, avoiding jargon.
• •Maintain Visual Consistency: Ensure that the visual branding (logo, color palettes, imagery style) used across the website and social media for both product lines feels cohesive, even if the specific content varies. This visual consistency will support the verbal tone.

Percepción Social

Provider of accessible art, both ready-made and DIY. Trusted online gallery providing unique, quality art at reasonable prices. Fun, creative, and sentimental way to engage with art and preserve memories.

Ejemplos de Copy

• •Beyond the Print: Own a unique piece of hand-painted art that speaks to you. Our artists pour passion into every canvas, creating vibrant abstract and graffiti works that transform your space. Discover art that's as original as you are, made affordable.
• •Your Memories, Masterfully Outlined. Turn that cherished photo into a beautiful paint-by-number kit! It's easy, fun, and incredibly rewarding. Unleash your inner artist and create a piece that’s uniquely yours. Shop your story!
• •Whether you're looking for a stunning, artist-created canvas to instantly elevate your walls, or a personalized paint-by-number kit to create your own masterpiece, Paintslab.com makes art accessible. Express yourself, beautify your home.
• •The Most Thoughtful Gift? One You Create. Transform their favorite photo into a custom paint-by-number kit from Paintslab.com. A unique, personal, and creative present that shows you care. Give the gift of art, made by you (or them!).
• •Invest in Your Walls. At Paintslab.com, every canvas is a hand-painted original, crafted with skill and passion. Bring authentic artistry into your home without the gallery price tag. Quality, unique, and delivered to your door.