Tono de Marca

Empowering, friendly, relatable, positive, encouraging, confidence-building; like advice from a trusted friend.

Valores de Marca

• •Empowerment and Confidence (Confidence through fashion)
• •Authenticity and Relatability (Latina-Owned, Mama Owned)
• •Affordability and Style
• •Community and Faith

Mejores Prácticas

• •Always Lead with "Why": Start with the core value of empowerment. Every piece of copy should connect back to the mission of making women feel confident. Instead of just "New blazer," frame it as "The blazer that gives you boss energy."
• •Use Relatable, "Friend-to-Friend" Language: Keep the tone conversational and approachable. Use "you" and "we," ask questions, and incorporate emojis to foster a sense of community and direct connection. The brand's voice is not corporate; it's personal.
• •Highlight the Solution: The brand was born from a specific problem: feeling lost style-wise in a new life chapter. Copy should consistently position the clothes as the solution are "versatile," "comfortable," "perfect for work, motherhood, and everything in between."
• •Weave the Founder's Story In: Periodically remind the audience of the brand's authentic origin. Mentioning "Mama-owned" or "Latina-owned" reinforces the brand's identity and values, making it more than just a clothing store.
• •Embrace Positive and Encouraging Adjectives: Use words that uplift and inspire. Terms like "effortless," "radiant," "stunning," "polished," and "powerful" should be staples in the brand's vocabulary to describe not just the clothes, but how the customer will feel wearing them.

Percepción Social

Overwhelmingly positive; seen as a solution for women 30+ underserved by mainstream fashion; perceived as high quality, true to size, with excellent customer service and a trustworthy, community-focused business.

Ejemplos de Copy

• •That "wow" moment when you find the perfect dress. This isn't just a dress; it's a feeling. It's the confidence to walk into any room and own it. Designed for comfort, made for compliments. Shop the 'Effortless Elegance' dress now and rediscover your sparkle. #OverThirtyStyle #ConfidenceThroughFashion
• •Your new power piece is here. Boss energy, activated. Whether you're leading a meeting or conquering the carpool line, our new 'Power Move' Blazer has you covered. It’s the perfect blend of chic and practical, designed for the woman who does it all. Limited stock available—add this staple to your wardrobe today!
• •Three ways to style our best-selling jeans because life's too short for 'I have nothing to wear!' days. Which look is your favorite? Let me know! #MomLifeApproved #StyledForMe #VersatileFashion #Over30
• •Style Has No Age Limit. Discover fashion that celebrates you, right here, right now. Versatile, affordable, and designed for your life.
• •Tired of stores that don't get it? We're Over Thirty Boutique, a Latina-owned brand built to help women in their 30s+ feel amazing. From workdays to weekends, our pieces are made to fit your body, your budget, and your beautiful, evolving life. Shop our collection and find your new favorite outfit!