Tono de Marca

Friendly and Approachable, Whimsical and Fun, Passionate and Genuine, Creative and Unique

Valores de Marca

• •Craftsmanship & Quality
• •Uniqueness & Creativity
• •Customer Joy & Satisfaction
• •Accessibility & Affordability
• •Family & Community

Mejores Prácticas

• •Embrace the Whimsy: Don't be afraid to use playful language, puns (if appropriate for the product), and lighthearted descriptions. Let the fun nature of the products shine through.
• •Highlight "Handmade" and "Maine-Based": Consistently remind customers of the care, craftsmanship, and local origin of the products. This builds trust and emphasizes uniqueness.
• •Use Friendly, Conversational Language: Write as if you're talking to a friendly neighbor. Avoid overly formal or corporate jargon. Use contractions and engaging questions.
• •Show, Don't Just Tell, the Joy: Instead of just saying products are "fun," describe the reactions they get (e.g., "guaranteed to make your mailman chuckle," "your neighbors will be asking where you got it!").
• •Encourage Interaction and Share Customer Stories: Actively solicit and feature user-generated content. This reinforces the community feel and shows real-world enjoyment of the products, naturally aligning with the brand's positive and approachable tone.

Percepción Social

High Satisfaction, Conversation Starters, Good Customer Service, Support for Small Business

Ejemplos de Copy

• •Heidi Ho, good neighbor! 👋 Make your fence the talk of the town with our handmade Wilson peeker! Crafted with love in Maine, he's ready to bring a smile to everyone who passes by. Perfect for adding a touch of fun to your yard! Shop now and give your fence some personality! #OverTheFenceHome #FencePeeker #HandmadeDecor #HomeImprovementFun
• •From our small workshop in Maine to your home, every piece is made with a sprinkle of joy and a whole lot of care! ❤️ We're a family business passionate about creating unique decor that makes your space truly yours. What new character would you love to see peeking over your fence? Let us know! #FamilyOwned #HandmadeWithLove #MaineMade #UniqueHomeDecor
• •Spooky season is just around the corner! 🎃 Our Halloween peekers are flying out faster than a witch on a broomstick! Handmade, weatherproof, and guaranteed to give your trick-or-treaters a delightful fright. Order yours before they vanish! #HalloweenDecor #OverTheFence #SpookyFun #HandmadeHalloween
• •We absolutely LOVE seeing our creations find their new homes! 😍 Look how fantastic [Customer Name]'s new [Product Name] looks in their yard! Thanks for sharing, [Customer Name]! Want to be featured? Tag us in your photos! #CustomerLove #OverTheFenceHome #HappyCustomers #YardArt
• •*Subject:* "Peekaboo! New Arrivals & Smiles Inside! 🤫" *Snippet:* "Get ready to grin! We've just added some fresh, fun, handmade goodies to our collection at Over The Fence Home. Perfect for surprising a friend or treating your own home to something special from Maine!"